Job Summary:

WHO ARE WE?

Live Nation Entertainment is the worlds leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visitwww.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE TEAM

The Live Nation Entertainment Marketing and Data Strategy division is a critical part of the business. Our teams support Digital Marketing operations, Measurement, Analytics, Products, Engineering, Data Services, and Technology. With a specific focus on Lifecycle marketing this role is part of the Digital Marketing, CRM group.

THE ROLE

This role will focus on improving engagement and retention throughout a customers experience, partnering closely with product, operations, engagement, analytics, and marketing teams to help develop, test, and optimize our lifecycle journeys and automations. The ideal candidate will be highly organized and have a skill set that includes expertise in cross-channel marketing, analytics, and process design. Key responsibilities include managing the customer lifecycle roadmap and deliverables, drawing key insights, and presenting to stakeholders. This person must have strong communication skills, be proactive, and thrive in a fast-paced environment.

WHAT THE ROLE WILL DO:

Oversee the end-to-end campaign management and execution of key CRM programs, including A/B test plans, building audience segmentation, campaign deployment, and analysis.
Maintain and optimize the customer lifecycle roadmap and documentation
Perform fan and campaign analyses, draw actionable insights from KPIs, and present results to key stakeholders
Develop roadmaps, working closely with tech and product teams to complete testing and campaign optimizations
Work closely with other marketing channel leads and cross functional teams to gain alignment and implement omnichannel campaigns and journeys
Write briefs and work closely with creative and content teams to manage delivery of assets for email and push campaigns
Update and distribute marketing documentation decks to cross-functional business partners
Become the subject matter expert on our CRM execution and reporting platforms (Salesforce, SFMC, DOMO, Google Analytics)

WHAT THIS PERSON WILL BRING:

Bachelors Degree
4+ years in permission-based marketing experience, with a proven track record of managing a high volume of email and push campaigns
Detail oriented with strong organizational, project management and analytical skills
Experience in pulling, analyzing, and presenting data to make informed recommendations based off KPIs
Ability to work in a fast-paced environment, multi-task and take direction from multiple sources, and adapt to shifting priorities and timelines
Strong communication skills and ability to work collaboratively with cross functional partners on tech, product, creative and client teams
Comfortable working with an enterprise level Email Service Provider (ESP), preferably Salesforce Marketing Cloud (SFMC)
Working knowledge of Microsoft Office programs, particularly MS Excel (e.g. pivot tables, vlookups)
Technical aptitude as well as an ability to think creatively

BONUS EXPERIENCE:

Working knowledge of HTML programming and HTML editors
Basic knowledge of MySQL
Experience with Google Analytics, DOMO, Tableau, Asana
Knowledge and experience with SMS campaigns
Passion for live events

BENEFITS & PERKS - Our motto is Taking Care of Our Own through 6 pillars of benefits:

HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Its talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

#LI-MT1

#LI-REMOTE

About Us

Recognized three years in a row by Great Place to Work and named one of People Magazines top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.