Heluna Health has improved the health and well-being of people living in under-resourced communities and/or vulnerable circumstances in California and beyond for more than 50 years. As a national nonprofit leader, we build a world where all people have access to the critical resources they need to live healthy and productive lives.

Heluna Health partners with government, academia and hundreds of diverse community-based organizations to optimize services and health interventions to improve the underlying conditions that are currently hindering health equity. Our innovative population health interventions, best practices, and whole-person model of care enhance disease prevention, community preparedness, housing security, early literacy, mental healthcare, and more. We empower partners with values-driven opportunities to join our vision to end health disparity and create healthy, strong communities for all.

Learn more and make an impact with our team atwww.helunahealth.org

POSITION SUMMARY

The Marketing and Communications Manager is responsible for implementing a broad range of digital and print communication strategies that work to fulfill Heluna Healths mission to improve the overall health and well-being of our communities. The Manager oversees marketing and communications tasks, initiatives, and projects to advance Heluna Healths short-term and long-term strategic goals. The Manager is a creative and conceptual thinker with the ability to execute the brand in both visual and verbal forms across multiple platforms and vehicles to a diverse audience of key stakeholders (e.g., employees, Partners, donors, thought leaders). With attention to detail and a customer-service oriented mindset, the Manager will support day-to-day operations by coordinating marketIT submissions, project management tools, and support office administration. The incumbent will be a highly responsive, detail-oriented person. Reports to the Director of Strategic Communications.

ESSENTIAL DUTIES & RESPONSIBILITIES

Manage marketing and communications projects and coordinate with external vendors, designers, photographers, and videographers. Responsible for sourcing imagery, overseeing printing, and processing invoices.

Develop and maintain a systematic and intuitive comprehensive content library including photography, video, print and digital collateral, and other primary assets.

Create a social media strategy, identifying relevant platforms and mechanisms to best support the brand and messaging.

Establish a detailed social media calendar and create, schedule, and distribute curated content to engage and retain targeted audiences.

Track campaign performance across different media, monitor trends, seek best practice evaluation, and present actionable strategies in response to metrics. This includes capturing and analyzing social media, email, website, and lead generation data and insights via HubSpot, Google Analytics, WordPress, Hootsuite, and other analytical tools.

Maintain website updates through WordPress CMS and implement effective strategies that increase website traffic and conversions.

Work directly with Director of Strategic Communications to ensure adherence to brand architecture and visual identity with all collateral production. This includes appropriate use of logo, mission and vision statements, fonts, colors, and other graphic standards.

Draft email communications and implement testing and sending, including opt-in and unsubscribe lists; develop email newsletter templates within MailChimp and other email marketing automation platforms.

Identify opportunities for print and digital paid advertising; setup and track ad campaigns in Google Adwords, LinkedIn, Facebook, Instagram, Twitter, and other outlets as appropriate.

Maintain an active list of targeted media outlets and key press contacts, generate press materials, and coordinate media outreach activities.

Support production needs for Heluna Health-hosted events, manage conference and event deadlines and deliverables, order and maintain inventory of promotional items, support presentation design and production, and support event-specific projects, as needed.

Coordinate meeting agendas and schedule meetings across teams, as requested.

REQUIRED QUALIFICATIONS & EXPERIENCE

Bachelors degree or demonstrated equivalent training or technical experience is required.

3-5 years of relevant experience in strategic communications, marketing, and media relations, preferably in a nonprofit setting.

Demonstrated knowledge and proven success in crafting creative content with a cultivated visual aesthetic.

Proficiency in Microsoft Office and Google suites of tools, social media platforms, specialized applications (i.e., Canva, MailChimp, Wordpress) and project management software.

PERSONAL QUALITIES & COMPETENCIES

Excellent project management skills with proven record of success managing a robust production calendar with ability to meet strict deadlines and effectively manage institutional resources.

Strong verbal communications and writing skills, demonstrated ability to engage a diverse audience.

Proven record of success managing digital media assets and substantially growing website and social media engagement across LinkedIn, Twitter, Facebook, and Instagram.

A self-starter with a sense of urgency, a clear set of priorities, a strong work ethic, and the ability to adapt to changing circumstances in a highly collaborative environment. Must have the ability to take advantage of emerging opportunities.

Excellent organizational skills and analytical ability, an understanding of systems and how they work, experience in framing new programs, a strong focus on outcomes, and experience in communicating results.

Understands strategic storytelling and must be able to create compelling narratives.

Ability to proactively building relationships with internal and external stakeholders and successfully position subject matter to achieve high-impact media placements.

PHYSICAL DEMANDS

Stand: Frequently

Walk: Frequently

Sit: Frequently

Handling / Fingering: Occasionally

Reach Outward: Occasionally

Reach Above Shoulder: Occasionally

Climb, Crawl, Kneel, Bend: Occasionally

Lift / Carry: Occasionally (Up to 50 lbs)

Push/Pull: Occasionally(Up to 50 lbs)

See: Constantly

Taste/ Smell: Not Applicable

Not Applicable = Not required

Occasionally = (0 - 2 hrs/day)

Frequently = (2 - 5 hrs/day)

Constantly = (5+ hrs/day)

EEOC STATEMENT

It is the policy of Heluna Health to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information or any other protected characteristic under applicable law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

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