At Disney, were storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.


Disney Streaming Services is a business unit within The Walt Disney Companys Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Companys direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the Disney+ SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.


The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.


**Important Note: this role works with our international teams and the required work hours are set up to accommodate the different time zones**


+ **Three days a week working New York business hours (Mon, Weds, Fri)**

+ **Two days a week working APAC hours (Tues, Thurs)**

+ **Tuesday Evenings 3pm-11pm EST**

+ **Thursday Mornings 7am-3pm EST**


**Responsibilities:**


+ Oversee and manage a team in the development and implementation of Paid Media strategies to drive global subscriber acquisition, conversion & efficiency in Asia markets

+ Coordinate with cross-regional teams and manage multiple countries within the APAC region

+ Supervise the management of SEM strategy and manage within existing channels (i.e. Google Ads, Bing, Apple Search Ads, Yahoo! And Naver)

+ Lead strategy, campaign structure, optimizations, and ad copy

+ Help develop team members, mentor and educate on the latest search advancements

+ Optimize budget across platforms and tactics to deliver positive return on marketing spend

+ Track, monitor, and optimize performance against key KPIs

+ Expertise on campaign & bid management, keywords development, etc.

+ Support ongoing landing page experimentation and testing

+ Develop bidding strategy and rule development for efficient spending and optimization

+ Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy

+ Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid search campaigns and initiatives

+ Responsible for risk management and QA process

+ Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property


**Basic Qualifications:**


+ 6+ years paid search experience

+ 2+ years of people management experience

+ **Expected Hours to be shifted to accommodate Asia time zones**

+ **2 days working APAC hours, 3 days working US NY hours.**

+ **NY hours Mon, Weds, Fri**

+ **APAC hours Tues, Thurs**

+ **Tuesday Evenings: 3pm-11pm EST**

+ **Thursday Mornings: 7am-3pm EST**

+ Bilingual or multilingual preferred (English + Mandarin, Cantonese, Taiwanese)

+ Hands on experience with Google suite (i.e. CM, Search Ads 360)

+ Must have experience with direct response campaigns

+ Global/international media buying experience, specifically with the APAC region preferred

+ Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance

+ Flexibility & ability to work in a fast paced and dynamic environment

+ A strong communicator with a can-do, positive attitude and a strong desire to get things done

+ Certification in AdWords, MSFT, and Apple Search ads preferred

+ Sense of humor and desire to have fun!


**Job ID:** 7104465220210822

**Location:** New York,New York

**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.