Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data, makes recommendations, launches campaigns to drive digital sales and reach pre-defined targets. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.
**Responsibilities:**
+ Provides input to decisions regarding agency selection, development of creative assets, channel testing strategy
+ Understands and works with/within business partners, marketing budget, agency and vendor relationships.
+ Supports leadership on assigned campaigns and tracks data to assist in acquisition forecasting and performance reporting for campaigns; works closely and updates to the regional team
+ Works collaboratively with team to achieve campaign and business goals
+ Supports campaign management and execution across existing programs and improves the digital communication efficiently
+ Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators
+ Ensures quality assurance in ad copies, landing pages, and sitelinks pre and post launch
+ Gathers data to ensure quality assurance and record retention as per the process manual as required for business audit on a quarterly basis
+ Utilizes reporting to ensure key performance indicators are efficiently met week over week/ month over month
+ Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media and marketing space.
+ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
**Qualifications:**
+ 5-10 years of experience running marketing or digital campaigns for a large global organization
+ Expert knowledge in digital media including paid/ owned channels and social media
+ Experience in web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target) tools
+ Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
+ Asia market experience necessary
**Education:**
+ Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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**Job Family Group:**
Marketing
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**Job Family:**
Digital & Social Media Marketing
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**Time Type:**
Full time
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Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .
View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .
View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .
View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
