The Digital Marketing Specialist owns the development and production for all email initiatives and campaigns. This role will include writing, layout, scheduling, and delivery of email campaigns. This position will have a hybrid work schedule (in office/remote).
Essential Functions:
Represent Pinkerton's core values of integrity, vigilance, and excellence.
Develop, create, and execute on strategic email marketing campaigns.
Assist with writing and editing of email content, including subject lines, body copy, and call to actions.
Schedule, upload, and manage email deployments in a timely manner.
Manage email lists including duplications, segmentations, imports, updates, and opt-outs.
Collaborate with Global Marketing team on email best practices, design, optimization, and testing.
Coordinate and communicate directly with stakeholders and Marketing team members regarding email details, status, and other pertinent information.
Identify solutions and areas of improvement within our awareness and lead generation campaigns.
Develop and schedule A/B testing strategies.
Ongoing optimization of project management processes and SLAs.
Ensure all conditions are in place for the successful deployment and delivery of expected outcomes.
Introduce industry best practices and streamline email campaigns.
All other duties, as assigned.
Education, Experience, and Certifications:
Bachelor's degree with 1-2 years of experience managing an email marketing program or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company. Pinkerton is an inclusive employer who seeks candidates with diverse backgrounds, experiences, and perspectives.
Competencies:
Experience with Hubspot or similar marketing automation systems.
Experience and knowledge of email design, best practices, and troubleshooting.
Able to manage and track multiple email campaigns simultaneously.
Excellent verbal, written, and presentation skills.
Effective, collaborative, and inclusive interaction at all levels of an organization and across diverse cultures.
Able to work in a fast-paced environment under multiple deadlines and competing priorities.
Serve as a positive and effective team member.
Computer skills; Microsoft Office and marketing automation tools.
Working Conditions:
With or without reasonable accommodation, requires the physical and mental capacity to effectively perform all essential functions;
Exposure to sensitive and confidential information.
Regular computer usage.
Occasional reaching and lifting of small objects and operating office equipment.
Ability to adjust focus between close and distance vision.
Travel, as required.
Pinkerton is an equal opportunity employer and provides equal opportunity to all applicants for all positions without regard to race/ethnicity, color, national origin, ancestry, sex/gender, gender identity/expression, sexual orientation, marital/prenatal status, pregnancy/childbirth or related conditions, religion, creed, age, disability, genetic information, veteran status or any protected status by local, state, federal or country-specific law.
