Digital Wealth Marketing Modernization & Personalization Manager
Charlotte, North Carolina;Plano, Texas; San Francisco, California; Phoenix, Arizona; New York, New York; Waltham, Massachusetts
**Job Description:**
This position reports to the Marketing team lead for the Chief Investment Office of Merrill Lynch and Private Bank. The Marketing Product Manager will be responsible for developing marketing strategies and executing programs to help drive client retention and acquisition within Global Wealth and Investment Management (GWIM).
+ Timely and effective development, execution and management of marketing and communication strategies and campaigns
+ Provide effective leadership on all initiatives from inception to implementation
+ Develop project plans to launch new products and services, and/or enhancements
+ Help build cohesive, consistent messaging and product positioning
+ Measure effectiveness and produce reports of accomplishments and business impact
+ Coordinate and foster collaborative relationships within the team
+ Develop strong, effective relationships with multiple business partners, and work across teams to produce content
**Required Skills:**
+ 7+ years marketing or communications experience - in-house or agency, financial services preferred
+ Bachelors degree in Finance and/or Marketing discipline preferred
+ Excellent communications skills
+ Project leadership skills, including a demonstrated ability to lead multi-functional project teams to drive to concrete results and actions
+ Proven effectiveness in fast-paced, demanding, client-driven environment; ability to manage within tight deadlines
+ Ability to manage multiple projects concurrently
+ Ability to incorporate marketing intelligence to drive action and to identify business building opportunities
+ Superior organizational skills, creativity, and attention to detail
+ Excellent interpersonal skills; strong relationship building
+ Skill in developing new ideas and new approaches to old ideas
+ Professional maturity to effectively interface with senior management
+ High proficiency in Microsoft Office Suites, especially PowerPoint and Excel
**Job Band:**
H4
**Shift:**
1st shift (United States of America)
**Hours Per Week:**
40
**Weekly Schedule:**
Monday - Friday 8 am - 5 pm
**Referral Bonus Amount:**
0
**Job Description:**
This position reports to the Marketing team lead for the Chief Investment Office of Merrill Lynch and Private Bank. The Marketing Product Manager will be responsible for developing marketing strategies and executing programs to help drive client retention and acquisition within Global Wealth and Investment Management (GWIM).
+ Timely and effective development, execution and management of marketing and communication strategies and campaigns
+ Provide effective leadership on all initiatives from inception to implementation
+ Develop project plans to launch new products and services, and/or enhancements
+ Help build cohesive, consistent messaging and product positioning
+ Measure effectiveness and produce reports of accomplishments and business impact
+ Coordinate and foster collaborative relationships within the team
+ Develop strong, effective relationships with multiple business partners, and work across teams to produce content
**Required Skills:**
+ 7+ years marketing or communications experience - in-house or agency, financial services preferred
+ Bachelors degree in Finance and/or Marketing discipline preferred
+ Excellent communications skills
+ Project leadership skills, including a demonstrated ability to lead multi-functional project teams to drive to concrete results and actions
+ Proven effectiveness in fast-paced, demanding, client-driven environment; ability to manage within tight deadlines
+ Ability to manage multiple projects concurrently
+ Ability to incorporate marketing intelligence to drive action and to identify business building opportunities
+ Superior organizational skills, creativity, and attention to detail
+ Excellent interpersonal skills; strong relationship building
+ Skill in developing new ideas and new approaches to old ideas
+ Professional maturity to effectively interface with senior management
+ High proficiency in Microsoft Office Suites, especially PowerPoint and Excel
**Shift:**
1st shift (United States of America)
**Hours Per Week:**
40
Learn more about this role
Full time
JR-22062880
Band: H4
Manages People: No
Travel: No
Manager:
Talent Acquisition Contact:
Alicia Parker
Referral Bonus:
0
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.
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