The Manager, Digital Marketing Strategy will be responsible for accelerating digital marketing initiatives which include, but are not limited to, website management and optimization (SEO), E-commerce growth, marketing automation led campaign creation and oversight, online ad campaigns (PPC) and more. Candidates for this position will demonstrate a level of expertise in each of the categories noted, but also operate with a strong sense of urgency and action to support the continued elevation of our digital marketing program. The position will report to the Director, Marketing in San Diego, CA.

Essential Duties and Responsibilities

• Review AMETEK Programmable Power digital footprint and define strategy and supporting tactics for improvement in critical areas which include CRM, lead generation metrics, and web/online analytics.

• Key contributor to promoting increased efficiency and visibility between all systems within the MarTech Stack which includes Salesforce.com, HubSpot (or similar), Websites, Analytic tools, etc.

• Oversee all web infrastructure and key projects in partnership with AMETEK Corp web team.

• Track, analyze, and report website results via Google Analytics and similar tools (ex: traffic, site performance, keywords, web submissions, etc.).

• Recommend website infrastructure and content updates to improve SEO rankings.

• Partner with sales leadership to drive pay-per-click campaigns (AdWords) including bid management, optimization, and real-time reporting/analysis.

• Leverage internal marketing automation platform (HubSpot) to support lead conversion and customer communication.

• Align E-commerce platform (BigCommerce) efforts with AMETEK best practices to support global expansion of AMETEK Programmable Power online store access.

• Track E-commerce KPIs and determine strategy for maximizing success around key metrics such as revenue, store visitors, avg. order size, etc.

• Provide monthly reports on digital marketing effectiveness and insights for optimization.

• Support content team on social media go to market and overall effectiveness when leveraging those platforms to communicate with current and potential customers.

• Direct Reports (2): Digital Marketing Specialists

Minimum Qualifications

• BA, BS in marketing, business administration, or an equivalent business degree.

• 7-10 years of progressive experience driving key digital marketing initiatives

• 1-3 years supervisory experience

• Experience managing and optimizing SEO

• Proficiency in analytics, and campaign reporting aligned to business KPIs

• E-commerce rollout and expansion experience

• Able to engage with cross-functional internal teams with minimal management oversight.

Preferred Qualifications

• Excellent communication and representation skills.

• CMS experience (WordPress, Sitecore, or similar)

• E-commerce (BigCommerce) experience

• Strong Microsoft Office experience (e.g., Word, Excel, PowerPoint)

• Google Business product experience (AdWords, Analytics, Tag Manager, etc)

• Minimal travel (possibly 1-2 trips per year)

Education Requirements

• Bachelor's degree required.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

AMETEK is a highly technical manufacturing company made up of 40 industry leading companies. Our mission is to solve our customers' most challenging problems with differentiated technology solutions. We employ 18,000 colleagues in more than 30 countries. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1 (866) 263-8359.

Nearest Major Market: San Diego