Position Summary
Making the future is everyday life at Samsung. Were seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.
Position Overview:
As Senior Digital Marketing Manager for Dacor Luxury Appliances, you will oversee and manage all digital touchpoints for Dacor with a focus on dacor.com, paid digital media, email marketing and ratings and reviews. Youll have a strong skill set in data, insights and analytics and leverage these to evolve and optimize digital initiatives with the ability to course correct activity based on KPIs and sales performance. This is a role which requires collaboration with key internal cross-functional teams as well as leading external agency partners with project scoping, budget management and briefs to deliver high quality output while maximizing efficiency. You will be a thought leader and have the ability to bring new ideas and initiatives to further grow Dacors digital footprint.
Role and Responsibilities
Responsibilities and Duties:
Dacor.com: collaborates to define and drive the execution of the customer journey and user experience through dacor.com working towards a best-in-class digital experience to increase awareness, consideration, conversion and retention. Identify and scope evolutions of dacor.com content and various audience needs to ensure we are providing our customer with the necessary, unique and distinctive content.
Digital Paid Media: leads the development of an overarching digital media strategy ensuring multiple stakeholders are aligned, including leadership. Drives the implementation of the strategy through a formal brief to develop a detailed tactical and KPI measurement plan. Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard with on-going optimization of the plan to maximize ROI.
Email Marketing: defines, implements and drives Dacors email marketing strategy including audience targeting, go-to-market plan and campaign deployment. You will develop personalized content for all audience channels and define and execute a test and learn approach to continually optimize marketing ROI opportunity, impart findings into an evergreen strategy.
Ratings & Reviews: defines and implements the brands community review strategy through owned and shared digital platforms. Partner with reviews seeding vendors to recruit community members, share product guides for campaign briefs, and monitor product delivery. Develop agency relationship to ensure Dacor reviews are optimized and customer feedback is handled appropriately. Share reporting to internal teams on reviews results, highlighting product feature successes and positive experiences as well as lowlights and opportunities for improvement
Data & Analytics: delivers insightful reporting and analytics that measures effectiveness of all digital touchpoints. Defines and tracks key metrics to optimize marketing campaigns, help with dashboards and deliver ad hoc analysis.
New Initiatives: ability to deliver new and impactful digital opportunities to directly impact our customers consideration and conversion.
Partnership: collaborates with all cross-function stakeholders including leadership, sales and product marketing to ensure alignment. Takes direction from Brand Experience stakeholders to ensure brand standards and brand content is not compromised.
Skills and Qualifications
Background/Experience Required:
Bachelors Degree with 8+ years of experience planning, executing and measuring digital media tactics with tangible examples of how the performance of the plans impacted business results.
5+ years in a CRM specific role having demonstrated the ability to develop a CRM strategy and plan personalized content for email campaigns.
Experience with social listening dashboards
Working knowledge of the media landscape and performance-based digital marketing
Experience managing indirect teams, include agency oversight
Excellent project management skills, ability to identify interdependencies, overcome obstacles, and able to manage complex projects on time and deliver quality results.
Experience developing net new programs, test n learns, unique and differentiated campaign concepts/communications framework
Necessary Skills and Attributes:
Comfortable working in a dynamic fast paced industry and matrix organization with multiple constituents
Team oriented, motivated self-starter with relationship building skills with strong ability to work well with stakeholders across multiple teams in a matrix environment
Problem-solving (defining what the problem is to be solved), actions and accountabilities
Adapting to a new organization/function start-up environment within a large corporation
Traditional / digital media and performance marketing acumen
Develop and maintain excellent working relationships with all appropriate levels within and outside the company.
Ability to deal and cope with ambiguity at times and be flexible Provide effective and rapid problem solving when required
Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
COVID-19 Vaccine Mandate
Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).
