Job Summary:
Title: Associate Director, Digital Marketing and Strategy (Records)
Location: New York, NY
The Role:
Roc Nation, a Live Nation joint venture, is seeking a Director of Digital Marketing and Strategy. This position reports to the SVP, Digital Operations and serves as a key member of the Roc Nation digital team servicing record label clients.
The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include managing the digital label music team, executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising, facilitating requests between partners, managers and artists and maintaining artist web and social platforms.
This Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.
Responsibilities:
Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for Roc Nation Records clients; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
Content Development: Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content
Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles and Roc Nation properties
Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotions success and areas of opportunity/growth; create reports for artists and external partners
Other Roc Nation Priority Marketing: Work with Roc Nations marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, Sports initiatives)
Qualifications:
The ideal candidate will have
Experience managing a team
Strong oral/written communication skills
An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
6 -8 years experience managing the use of and/or relationships with digital distribution and social platforms
Extensive knowledge of and passion for the music market
Excellent copywriting skills; ability to write under pressure for multiple campaigns and clients simultaneously
The highest attention to detail
Track record building and maintaining strong business relationships
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
Bachelors degree in a related field preferred
Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
Experience working with social management and listening platforms
Experience working with content management systems; especially Wordpress
Knowledge using basic audio, photo and video editing programs
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Note Roc Nation benefits and policies differ from Live Nation.
About Us
Recognized three years in a row by Great Place to Work and named one of People Magazines top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
