Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harpers BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.

But were more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact:

Hearst Magazines is looking for a data-driven, content-loving strategist to help guide our health brands' SEO efforts and editorial strategy. As a member of the Editorial Insights and SEO Strategy team, this role works closely with editors, writers, and audience strategists to create SEO-first publishing plans that cover a range of subjects from todays cultural and health news momentsto deeply reported features, personal care advice, product reviews, how-tos, and more.

This role directly guides the publishing strategy of Mens Health, Womens Health, and Prevention. This is a chance to work with some of the most well-known health and lifestyle media brands, partner with a best-in-class data and product organization, and support a group of hardworking, audience-first creatives, who produce content (written and video!) that reaches hundreds of millions of people every month.

What You'll Do:

Own and execute the day-to-day SEO strategy for three major health and lifestyle brands (Mens Health, Womens Health, and Prevention)

Regularly dig into the data and conduct competitive analysis to find content gaps, ID where we are losing ground, and propose new experiments

Support training editors and writers on all things SEO, including editorial and technical best practices

Stay on top of health and pop culture news as well as shopping and other reader interest trends to develop personalized strategies that cater to unique teams/brands and different times of year

Perform regular audits of meta information, URL, internal linking, and other SEO best practices

Use Google Analytics, SEM Rush, and other SEO tools to ID trends, track performance, share wins, perform case studies, and find ways to iterate on successes

Partner with Hearst Magazines product org to help guide the technical roadmap and ID ongoing, search-friendly enhancements

Stay on top of the industry news and algorithm changes

Provide ongoing insights and/or strategy debriefs to executive management and other teams internally, including tech, biz dev, sales, and others

Who You Are:

A minimum of 3 years of hands-on SEO experience

A deep passion for data and looking for insights in numbers; experience with Google Analytics or Adobe Analytics required

Detail-oriented, self-motivated, and the ability to thrive in fast-paced publishing environment

Experience with all the essential SEO digital publishing and tracking tools, including Google Webmaster, SEM Rush (or other similar research tools), search visibility trackers, Microsoft Excel, and digital content management systems

A keen interest in the evolution of the search landscape and best practices, and how to implement the latest ethical techniques.

A lover of good storytelling

Experience with health, wellness, or fitness content is ideal

Candidates must include their resume in .pdf or .doc format to be considered.

#LI-HR1