Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. Were committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether thats in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
The DTC eCommerce Manager is responsible for eCommerce and Shopify ownership for Sierra Nevada Brewing's direct to consumer platform shop.sierranevada.com. This role will lead partnership with brand marketing and innovation teams to elevate beer and beverage strategy via DTC eCommerce, as well as our entire assortment of apparel, food, and merchandise. This role reports to the eCommerce Marketing Manager and collaborates cross-functionally with the Digital Marketing and Brand Marketing teams, specifically customer loyalty, email marketing and DTC brand strategy leads.
What You Will Do
Set up, manage and execute all products and functions related to Shopify Plus Storefront
Work collaboratively with eCommerce and Customer Loyalty team to Identify and implement e-commerce, cart, email funnels, and new marketing automation for new product launches, promotions, events or key retail timeframes
Collaborate with Brand Marketing and innovation team to extend retail activation programming into DTC eCommerce channel via promotion or product assortment inclusion for beer, non-alc and all other assorted items
Use of all necessary tools, software plug-ins and outside platforms (e.g. Gorgias, JudgeMe, Recharge, Klaviyo, and others) to increase sales of our Shopify store and priority growth initiatives
Manage eCommerce sales and marketing reporting and dashboards. Lead end-of-month reporting alongside Accounting lead to ensure transaction and journal entry accuracy, and constantly provide improvements based on ROI
Ability to onboard and train customer service support to align with evolving customer needs, policies, assortment and transaction related communications
Leverage Power BI and Shopify data insights to optimize online product assortment, pricing and drive new product procurement conversations with Gift Shop & Supply teams
Perform marketplace, competitor, and product analyses to optimize assortment, taxonomy and webstore UI as needed
Conduct audits of the live site to ensure all product content is updated and accurate. Enhances customer experience by optimizing homepage, site page, site search, etc.
Willingness to lead data driven approach to online assortment collaboratively with brand marketing team influence online brand programming
Please Apply if You Have
Bachelor's Degree Communications, Marketing, Analytics, or equivalent required
3 years e-commerce experience in Shopify stores required
Passionate about beverage and working in an innovative dynamic channel. A strong interest in understanding and driving online user behavior
Complete understanding and execution of Shopify marketplace, including store setup, automation, inventory management, product listings, email automation and targeted digital marketing.
Strong analytical skills including experience with PowerBI, ShopifyPlus, ESP/CRM software
Experience with in-house and 3rd party web development teams
Must take ownership in his/her work, driven to perform and extremely comfortable with Performance-based financial rewards
Savvy e-commerce specialist with the ability to think independently and build marketplace strategy and execute
Self-starter, takes initiative entrepreneurial mindset and comfortable with evolving strategies
Willingness to lead cross departmentally and educate internal teams on direct-to-consumer and Shopify marketplace as it relates to integrated marketing
Additional Requirements to Consider Before Applying
You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
Selected candidate must pass a pre-employment, post offer background check.
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=3211
**Thisposition will remain open until filled;online applications will be reviewed weekly**
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
See Job Description
