Position Summary
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.
Did we catch your attention yet?
If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun. then please keep reading!
Our Perks:
\tHybrid Working Environment
\tCompetitive Salary and Performance based incentive plan for all levels
\tEmployer paid Medical and Dental coverage from day one
\tGroup RRSP plan that helps you save for the future
\tFantastic employee discount on all Samsung products
\tFree on-site gym to get your sweat on
\tSubsidized Cafeteria; including free Starbucks coffee/latte machine
\tTuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
\tEmployee Referral program- we want great talent like you!
The Data and Digital Platforms Manager will play an important role in championing data as a corporate asset and increasing data, marketing platform and digital marketing measurement literacy across the organization. You will also lead all related data and analytics platforms and services, together with partners and vendors.
This role will require you to work cross functionally with marketing, business, ecommerce, IT and Samsung Headquarters teams to understand and develop Samsungs data capabilities and infrastructure and use this knowledge to appropriately implement and evolve customer segmentation and measurement strategies across digital marketing campaigns. You will work closely with Samsungs Digital, Media and CRM agencies of record to ensure all data and tag management requirements are adhered to. You will be required to present campaign and performance based reports and dashboards with a focus on providing insights to help optimize marketing activities. In addition, you will be required to contribute to the overall data management sophistication of the organization through best practices in data governance.
Role and Responsibilities
Essential Duties and Responsibilities:
Data & Platform Management (60%)
Lead the evolution and management of SECAs data capabilities and infrastructure, including its data lake
Responsible for the successful implementation of data lake projects that align with business and marketing use cases and strategies by prioritizing business requests, maintaining learning agenda, working with internal stakeholders to propose new use cases and coordinating tests/modeling activities
Liaison with business leads to understand business needs and translate them into technical requirements that can be used by business analysts and data scientists to successfully create models, tests and other analyses
Ensure the outputs from business analysts and data scientist are aligned with initial request and delivers business value
Work with Solutions Architects to develop, optimize and automate data processing tasks
Lead the management of all advertising and digital analytics platforms
Maintain quality, consistency and standard of data across marketing properties
Collaborate with various internal and external agency stakeholders to build data structures harmonized across both online and offline channels
Build and maintain connections between all data driven marketing platforms
Work with data science and business analysts to implement data layer strategies that allow SECA to do in depth campaign and audience reporting
Work with digital marketing, ecommerce and agency leads to ensure best practices are followed around tagging requirements
Collaborate with internal and external teams to perform data quality audits, QA tags and identify issues, including building improvement plans. Provide recommendations for improvement around platform configurations and tags
Work with developers to communicate what an implementation is designed to accomplish
Activation & Analysis (40%)
Lead the audience segmentation strategy and execution and govern its use throughout digital marketing & CRM campaigns leveraging the appropriate modeling, planning and targeting tools DMP, Facebook, Google Marketing Platform
Lead the democratization of audience based insights across the organization to help inform business strategy through regular cadence of updates and support
Provide the agency and Digital Team with audience lists and push to the DMP and other media buying platforms to support campaign execution
Recommend & support ingestion of new data as riredequ
Work with the agency to create, maintain and activate traits and segments in the DMP as well as our media platforms to enable targeted media execution
Monitor segment sizes and match rates across platforms and build improvement plans as required
Clearly show how improving the data & audience strategy has translated into greater ROI across campaigns (i.e. through greater media efficiency)
Lead measurement and reporting for digital marketing team, including audience centric analysis, by building processes around campaign performance analysis, contributing to all phases of the campaign: planning & KPI development, targeting, campaign optimization and measuring and reporting
Work with internal (HQ) and external partners to develop full funnel dashboards and standardized reports to provide ongoing insight and learnings
Develop presentations for daily, weekly, monthly and quarterly performance reviews with Digital, Marketing and Business teams, as well as external agencies
Maintain working knowledge of industry best practices and changes in analytics tools, platforms and 3rd party data sources to help better inform insights
Education:
Bachelors degree preferably in Marketing, Mathematics or Economics with an exceptional understanding of data analytics
Knowledge:
Well versed in technical aspects of mainstream media buying platforms, audience targeting capabilities, how related pixels and events work and key metrics for success
Strong analytical skills: must have a demonstrated track record of excellence in analytics
Strong affinity for learning new tools and systems: experience analyzing data from digital marketing channels such as Email, Paid Search, Display, and Social
Strong quantitative skills, with an ability to analyze and interpret complex sets of data
Detail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverables
Proactive self-starter who is able to work independently
Demonstrated ability to think outside the box and take initiative to solve problems as they arise
Ability to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant action
Excellent project management skills, a sense of urgency, with the ability to multi-task
Strong attention to detail
Experience:
5+ years experience managing data lake, media platforms & implementing customer segmentation strategies with a solid understanding of digital marketing measurement principles, methodologies and best practices
Hands on experience building and implementing large scale data and/or martech projects including data centralization and integration projects
Hands on experience working with Adobe Audience Manager and Google Marketing Platform
Experience managing marketing and consumer data, related tools and platforms
Experience working collaboratively as part of a cross-functional team
Experience working with marketing performance dashboards with tools such as PowerBI, Tableau, or Google Data Studio
Experience designing, implementing, and analyzing multivariate tests with tools such as Visual Website Optimizer, Adobe Target, or Google Optimize
Skills and Qualifications
Samsung is an equal employment opportunity employer.
Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.
We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).
