The Manager, Global Landing Page Optimization Strategy will manage strategic planning for Disney+, ESPN+, Star+, The Disney Bundle, and Combo+ landing pages. In this role you will work closely with the Growth Marketing Experimentation, Product Marketing, Paid Media, Growth & Commerce Product, UX Research, Design, Brand and Franchise Marketing, Analytics, Engineering, and Customer Service teams to gather and synthesize quantitative and qualitative data to inform global strategies for maximizing profitable subscriber growth. Strong cross-functional collaboration and relationship building skills are a must as are excellent communication and presentation skills.
**Responsibilities:**
+ In partnership with key regional & brand stakeholder and XFN teams develop unified global landing page editorial and conversion optimization strategies for Disney+, Star+, The Disney Bundle, and Combo+ Partner with Paid Media, Growth Marketing, ESPN+ Product Marketing, and Hulu teams to increase sign ups for The Disney Bundle
+ Gather and synthesize global performance data, test learnings, UXR, competitive & market insights, and customer feedback to better understand prospects, subscribers, and former subscribers and represent their interests on landing pages and across the end-to-end subscriber acquisition journey
+ Leverage quantitative and qualitative data to help inform the Landing Page A/B testing roadmap
+ Leverage brand customer segmentation data and insights to develop strategies to improve messaging effectiveness and meet DEI objectives on landing pages
+ Partner with the Growth & Commerce Product team to help generate and prioritize new test ideas for the sign up funnel experimentation roadmap
+ Partner with the Disney Studio and Brand Marketing teams to develop landing page strategies for Awareness campaigns
+ Gather and document functional requirements and enhancements for our content management system and experimentation tools
+ Develop slides for global landing page strategy for GTM plans for new market launches, new subscription plans, pricing updates, major title releases, and feature launches
**Basic Qualifications:**
+ Minimum 6+ years in Performance / Growth Marketing
+ Experience supporting a large group of cross-functional, globally distributed stakeholders
+ Experience partnering with UX and Design teams to deliver creative solutions and proposed designs for testing conversion optimization hypotheses
+ Experience with optimizing prospect conversion experiences at scale
+ Experience optimizing performance on Connected Device and Mobile App landing pages preferred
+ Ability to thrive under pressure in a fast-paced work environment
+ Proficient in agile methodologies and working knowledge of Jira/Confluence
+ Attention to detail, with an ability to identify risks and issues and quickly implement solutions
+ Strong communication and presentation skills
+ Self-motivated, with a drive to exceed expectations
**Job ID:** 7119436620220516
**Location:** New York,New York
**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
