This role will lead marketing analytics for performance, trends, manage holistic test & learn plan, and assist in channel strategy and project work for the Cobrand Acquisition Team.
This role is primarily responsible for supporting the organizations account forecasting, performance reporting, and budget management activities. This role has direct input into and partnership with Product, Acquisition Channel Management, Decision Management, Risk Management and Finance in order to ensure efficient operation of the Cobrand acquisition strategy.
The role will provide the opportunity to learn the Cards Acquisitions business from a holistic Omni-channel perspective and by evaluating performance drivers to transform insights into recommendations for shaping future strategies.
This will involve maintaining a strategic playbook, keeping up to date on key initiatives, and adding a project management rigor to these initiatives that would involve tracking deliverables across multiple teams. Additionally, the candidate will also be asked to lead, coordinate, and deploy strategic initiatives that enhance marketing opportunities and capabilities across products and digital channels.
Lastly, the role will have the opportunity to engage in special projects geared towards new channels, and capabilities to drive future growth to meet partner commitments.
**Responsibilities**
+ Develop, maintain, acquisition dashboard, and report out on-going performance to help inform business decisions to drive account acquisition strategy. This will include working with channel managers to understand their current methods for reporting performance and developing new ways to use the data
+ Responsible for weekly performance updates, identifying risks and opportunities to plan, and drive necessary dialogue to close any gaps
+ Track and evaluate acquisition key financial metrics to manage Cobrand Acquisition marketing investment (Marketing Expenses, Acquisition Bonus Incentive, etc.). Identify investment opportunities and align spending to improving financial performance
+ Partner with acquisition competitive insights team to compile, interpret and analyze competitive information, in order to drive strategy decisions
+ Build and maintain monthly walk forward views to capture strategy changes and progress to plan
+ Log Opportunities & Risk. Work across marketing and cross-functional analytic teams and to size accounts, returns, marketing, incentive and bounty expenses
+ Prepare presentations for senior management and partner business reviews. Requires knowledge of channels and products within acquisitions and the ability to interpret information from all cross-functional areas. Identify issues and provide recommendations
+ Develop and maintain test and learn plan and learning agenda. Partner with Acquisition Channel Management teams to capture holistic test plan and results and share with broader cross-functional teams
+ Ad hoc project lead management and support
+ Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience.
**Qualifications**
+ 5+ years in financial services and program management
+ Experience in direct response and technology related projects preferred
+ Proven analytical, project and process management skills.
+ Solid organizational skills and ability to manage multiple projects at one time
+ Proficiency in MS Office (Word, Excel, Visio, PowerPoint)
**Leadership Competencies**
+ Exemplary communication, presentation and influencing skills
+ Ability to synthesize data and make fact-based recommendations and create concise, high-impact presentations
+ Excellent interpersonal skills
+ Consistently demonstrates clear and concise written and verbal communication skills
+ Self-starter who also has a demonstrated ability to interact appropriately with people across different functions and multiple levels across organization
+ Comfortable operating in a highly matrixed, complex environment
+ Strong sense of accountability and decisiveness in a strong work ethic culture
**Education:**
+ Bachelors/University degree, Masters degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
-------------------------------------------------
**Job Family Group:**
Marketing
-------------------------------------------------
**Job Family:**
Marketing Program Management
------------------------------------------------------
**Time Type:**
Full time
------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .
View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .
View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .
View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
-----------------------------
Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
