Position Summary
Marketing personalization is about triggering the right content to the right audience at the right time. Do you want to play a key role in our data-driven marketing approach? You are invited to apply!
Role and Responsibilities
Your role
You are responsible for managing the implementation and maintenance of our customer data management platform (CDP). Working closely with a team of data specialists, you provide actionable data analysis and segmentation insights based on data across different channels. You will look at opportunities in the 1st party data to optimize the customer data-driven marketing approach of Samsung and help the transition into the cookie less world.
You will also be able to connect the customer data platform (CDP) to other marketing activation platforms such as Google Search/Display & Video/Facebook, etc. Your marketing analytics platform will drive better performance in Samsungs digital marketing environment.
Your responsibilities
Your main responsibility as a Product Owner Marketing Analytics Platform is playing a key role in our data-driven marketing approach. Together with a cross-functional team, you make data-driven marketing campaigns happen.
Besides that, your responsibilities are the following:
Manage the Data Management Platform (Adobe Audience Manager and Adobe Experience Platform) and other Customer Data Platform, create valuable audiences and analyze data.
Support the customer data-driven marketing approach with insights on audiences (1st party).
Monitor tag implementation that allows for correct dataflow and GDPR/Privacy requirements.
Analyze the audience activation result with data and insight team.
Project management to connect various marketing activation platforms such as Customer Data platform, Google Analytics, Google Ads, Google DV360, and so on.
Guide digital marketing channel activation teams and troubleshoot as Marketing Tech expert.
Manage and monitor analytics in relation to governance.
Testing and advising in relation to digital audience personalizations with the goal to achieve a seamless customer experience.
Reporting in critical metrics & analysis of testing engagement trends and interfacing with partners on both personalization and audience management ends.
Your team
As a Product Owner Marketing Analytics Platform, youll be part of of the Central Data Analytics team for the Direct to Consumer (D2C) organization. We are providing marketing analytics solutions as well as the consumer and market insights. You will be part of the Marketing Analytics team, one of three crucial teams of Data Analytics. Your team supports personalized marketing targeting in digital marketing activations. Next, the Data and Consumer Insight team provides the D2C marketing and e-store team with a strong foundation of strategic planning and insights on campaign performances. Finally, the Advanced Analytics team manages lots of ML/AI and BI initiatives. Each unit supports each other to bring synergy, so you will have many possibilities to grow further in various directions.
Skills and Qualifications
Your skills and qualifications
The ideal Product Owners Marketing Analytics Platform recognize themselves in the following profile:
Business-oriented thinking to connect dots with hands-on skills
Excellent communication, presentation, networking, and organizational skills
Project management (bring structure in the chaos)
Flexible (able to adapt to constant changes)
You are innovative (we move fast and take big risks).
You are passionate (we reveal in what we do).
You are collaborative (we recognize that we are all in this together).
Preferred qualifications
As a Product Owner Marketing Analytics Platform, you have the following qualification(s):
Bachelors degree or higher in Marketing Analytics, Business Analytics, Economics (Business economics), Business Information, Statistics, Econometrics, Data Science, Marketing or Business Administration
3-5 years of experience within a related field and function
Experience running digital projects focused on data, engagement, and conversion rate optimization is a plus
English proficiency is required (additional Dutch or French is a plus
Knowledge and skills in DMPs or CDPs: Adobe Audience Manager, Adobe Experience Platform, Tealium, or similar
Knowledge and skills in web analytics tools: Adobe Analytics and/or Google Analytics
Experience in Google Marketing Platform and tools: GA360, SA360, DV360, Google Ads, and Big Query or similar tools
Whats in it for you?
Joining an international company with a Benelux family culture #OneSamsung
Several development programs and initiatives to upskill your career (Samsung University, young talent & leadership programs, digital & data academy, coaching, job skills trainings, ) #DoWhatYouCant
Internal mobility opportunities to advance your career (you are in a sales role, and have an interest in marketing? We support you to establish that transfer successfully)
Health & Wellbeing program (we have our own fitness on site in The Netherlands + Belgium and organize online and offline health initiatives because we care about your wellbeing).
Competitive compensation & benefits package to reward you for your work in supporting our company to grow.
About us
Our story begins in 1969, when Samsung saw the light of day with the ambition to help people achieve the impossible. After more than 50 years, we are still innovating and creating boundless technology that helps people make the impossible possible. We remain driven by our purpose, which is why we put people and what they care about at the center of everything we create.
We do this by staying true to our global values.
Human experiences (We put people first, at the center of everything we do).
Progressive Innovation (We are constantly finding new ways to improve the way people live by creating inventive products and services).
Rebellious Optimism (We challenge ourselves and the status quo to change the world).
Integrity & transparency (We always strive to do the right thing by being open and honest with our customers and partner ecosystem).
Social improvement (We believe that technology should benefit everyone. It should be accessible, sustainable, and used for good).
Are you the Product Owner Marketing Analytics Platform we are looking for? If so, apply immediately and start your application process by clicking the apply button below. Lets kick-start your career!
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).
