The Publicity Director is responsible for media relations for "Good Morning America and GMA3, assisting in the programs long-term communications strategy. The position reports to the VP of Communications.
**Responsibilities**
Responsibilities for Good Morning America and GMA3:
+ Create publicity strategy to raise awareness about the programs and drive viewership.
+ Conceive and proactively pitch stories and secure placement in print, wire, broadcast, and digital media about the programs, anchors and correspondents.
+ Generate coverage of reporting, investigations and interviews.
+ Write press releases and other promotional materials to publicize the programs upcoming broadcasts.
+ Publicize ratings successes to media.
+ Handle interview and internal requests for anchors, correspondents and the programs executives.
+ Generating and maintaining media lists.
+ Maintain a strong working rapport with talent.
+ Liaise with areas of ABC News to promote the broadcast, including affiliate relations (ABC NewsOne and ABC stations), ABC News Digital, ABC News Radio and ABC New Digital.
+ Work closely with the show's social media team to create campaigns around large events, series and initiatives.
+ Develop and maintain relationships with key media contacts.
+ Keep senior management informed of publicity activities and challenges.
Additional Responsibilities
+ Publicize additional special projects, specials, programs and content
+ Plan and staff events, speaking engagements, panels and more.
**Basic Qualifications**
+ Minimum 5-7 years of experience in public relations, corporate communications or related field
+ Demonstrated experience managing multiple campaigns at any given time
+ Must be willing to work a flexible schedule including weekend days
+ Some travel outside of the New York area will be required
+ Strong writing and presentation skills
+ Strong time management and organizational skills
+ Strong team player
+ Strong work ethic and ability to secure earned media.
+ Proficiency with Microsoft Office products
+ Ability and drive to find creative ways to promote ABC News, programs and talent
**Preferred Qualifications**
+ Two or more years of experience in public relations, corporate communications or related field
+ Experience working in television or the media industry
+ Strong understanding of social media integrations; experience running successful social media campaign preferred
**Required Education**
+ BA or BS from a four year accredited college or university
**Job ID:** 7121765720220512
**Location:** New York,New York
**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.