Reporting to the Chief Commercial Officer, the Launch Lead will be responsible for developing, implementing and managing the launch of a novel 3CL protease inhibitor for the treatment of SARS-CoV-2 infection for the US. This Launch Lead will lead the cross-functional launch planning and execution and will be ultimately responsible for the success of the launch approach, working with both internal and external partners, as needed.
The ideal candidate will have the ability to create a superior end-to-end customer experience with a mindset for growth and a play to win attitude. The candidate should possess strong leadership qualities that foster innovation, motivation, collaboration, and energy across the organization.
RESPONSIBILITIES
Lead the cross-functional planning and coordination of all aspects of launch including marketing, sales, market access, medical, supply, and forecasting.
Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan.
Direct the design and execution of the commercial strategy and tactical planning to build a successful new brand for market entry.
Devise and ensure execution of the brand strategy by creating the marketing platform, positioning, core messaging, and launch planning/activities.
Oversee all key aspects of market understanding and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional materials development.
Hire, lead and manage a brand team to achieve defined launch-related objectives and metrics.
Oversee optimal vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy.
Convene and lead an aligned cross-functional launch team and ensure seamless understanding of product strategy and launch-critical tactical planning.
Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs, congresses, speaker programs and other external/internal engagement activities.
Collaborate closely with Market Access teams and external stakeholders to understand, design and implement plans to remove barriers and facilitate product uptake in market.
Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success.
Collaborate closely with field functions to create optimal field infrastructure design / sizing, training, and foster highly collaborative relationships with field management.
Establish credibility and build mutually respectful relationships with senior leadership in the US.
Ensure a very high level of understanding of the relevant science and product data, as well as of marketplace, competitive and external stakeholder dynamics.
Create, track and regularly present launch readiness activities and key performance indicator planning to senior management.
Oversee all analytical and financial activities, including forecasting, ROI assessments, demand planning and budgeting activities.
REQUIREMENTS
Bachelors degree in marketing (or a similarly relevant field); MBA / Advanced Degree highly preferred.
Minimum fifteen (15) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least five (5) years in strategic marketing roles with both HCP and DTC experience.
Experience leading and managing a cross-functional launch team to achieve defined launch-related objectives and metrics.
Experience should include senior level marketing responsibility (e.g. Product Director) for one or more products, successful with product launch execution and positioning within the arena, have knowledge and experience of challenges of this marketplace and the competitor environment.
Sound knowledge and experience in creating a marketing strategy in line with the business goals combined with a solid understanding of other areas such as market research, strategic planning, pricing, reimbursement and forecasting.
Significant experience in the creation of forecasts to budget management, working knowledge of access policies and a record of accomplishment of preparation and successful product launches from early stage through development and launch.
Creativity in problem identification and resolution, being able to address current market trends and anticipate issues as well as a relentless drive to accomplish marketing goals and objectives.
Understands the benefits of different business models and how to drive innovation into a go-to-market strategy.
A can do attitude that can inspire like-minded thinking in others.
Has a positive hands on attitude, able to work with limited resources, be flexible and agile, take ownership and be accountable.
Clear communications skills with an ability to influence and garner credibility throughout the organization.
Experience managing competing priorities in a relatively fast-moving environment.
Highest ethical standards, including demonstrated adherence to all corporate, Compliance, and Regulatory guidelines and procedures.
Proven ability to build and manage internal working relationships and work cross functionally.
Exceptional communication and influencing skills, with the ability and personal style to inspire confidence and work successfully with different audiences - internally with the management team, external partners and healthcare/scientific community, is essential.
Proficient in Excel and PowerPoint.
Strong analytic skills (ability to quantify results) and day-to-day detail orientation.
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week.
To be considered for this position, you must apply and meet the requirements of this opportunity.
We look forward to reviewing your resume & qualifications.
Please be aware that Shionogi Inc. mandates COVID-19 vaccination of all employees and contractors regardless of work location. Accommodations may be made in accordance with applicable law.
DISCLAIMER
The job description is not designed to cover or contain a comprehensive listing of requirements, duties or responsibilities that are required of the employee. Other requirements, duties and responsibilitiesmay change or be assigned at any time with or without notice.
EEO
Shionogi Inc. is an equal opportunity/affirmative action employer.
All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law.
It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal, state, and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are, in fact, non-discriminatory.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
Marketing
