CFA Institute is the world's largest association of investment management professionals. As a global, independent organization, with a community of more than 175,000 members and 150+ member societies, we lead the investment profession by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society.
At CFA Institute, we care about our employees' mental, physical, social, and financial well-being. That's why we are committed to providing a comprehensive, competitive benefits package that offers flexibility to make choices that meet their needs:
Health & Well-being benefits that are amongst the best in the industry with full comprehensive Medical, Dental, and Vision for employees and their family members
Comprehensive Leave and Time Off plans
A focus on Financial Well-being means that we stack our retirement benefits against the most competitive standards.
Flexible work arrangements
Wellness, Education, and Employee Assistance Benefits
Job Description Summary:
As a Senior Marketing Manager (Product Marketing), you will be responsible for the product marketing strategy for the CFA Institute flagship credential, the CFA Program. The Senior Marketing Manager will identify relevant audiences and segments, gather market requirements, and create go-to-market strategies using marketing and sales channels and distribution partners. This strategic role will manage product positioning, channel messaging, stakeholder communications, marketing content, plan and activate sales and distribution programs, monitor campaigns and optimize to meet revenue, growth and/or ROI goals.
T his position is located in New York, NY or London, UK.
Job Description:
As a Senior Manager, Product Marketing, you will have the opportunity to:
Develop product marketing strategies, including customer/ product value alignment, pricing recommendations, distribution and campaign plans, and audience activation.
Develop market segmentation, customer personas, and key product messaging using customer research.
Collaborate with sales and product teams to deliver well-received product/feature launches that meet business objectives.
Develop impactful messaging and communications through research and qualitative feedback
Develop documentation of core product messaging, value proposition, roadmaps and goals to ensure marketing teams and supporting agencies design and execute relevant digital and event-based campaigns and programs.
Partner with product teams and sales teams to build product marketing roadmaps
Manage marketing and sales enablement assets, including digital content
Continuously experiment and iterate to increase product adoption and understand voice of the customer
Support business case development for product enhancements with insights on segmentation and targeting and product positioning
Leverage market analysis, customer insights, and product marketing expertise to influence product decisions and represent the voice of the customer internally
Provide training to customer-facing side of the organization to ensure proper utilization of materials and messaging consistency.
The skills and experience required for this role are:
5 plus years of product marketing experience
Bachelor's degree or an equivalent combination of education and experience. Product Management or Marketing certification preferred (e.g. Pragmatic Institute, Product Focus, etc.)
Strong analytical and communication skills
Experience with Sitecore, Salesforce, and Adobe Analytics a plus
Experience in market research, analysis, and strategy development
Strong project management skills
Fluency in English required, knowledge of additional languages would be useful.
Flexibility in competently juggling competing priorities and changing expectations
Strong cultural compatibility including fit with CFA Institute's key and unique global leadership competencies
Excellent communication skills including written, verbal, listening, and presentation
You can connect with the Recruiter on LinkedIn.
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We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location .
As a condition of employment, CFA Institute requires that all employees in the US show proof of an FDA-approved COVID-19 vaccination. The only exceptions to this policy are Religious Accommodations under Title VII of the Civil Rights Act of 1964 or Disability Accommodations under the Americans with Disabilities Act.
As a condition of employment, CFA Institute requires that all employees in Hong Kong show proof of a World Health Organization-approved COVID-19 vaccination or show proof of a negative test taken forty-eight (48) hours or less prior to their arrival at a CFA Institute office or event.
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