The Email Marketing & Automation Manager will own and execute comprehensive email marketing tasks, lead lifecycle programs, A/B Testing, and marketing automation strategies for Vericast including database segmentation and validation across all business units. The person in this role will be working cross functionally with demand gen, marketing operations, sales and web development to constantly identify the flow of data in HubSpot to segment, automate and improve marketing data integrity; and will also organize and improve HubSpot marketing templates, digital assets and data sets from multiple CRMs and tools like Pivotal and Salesforce.
KEY DUTIES/RESPONSIBILITIES:
Set-up, create custom HTML/ CSS templates and deploy email campaigns, marketing automation, and transactional email
Identify opportunities to A/B test campaigns, with the goal of driving increased repeat engagement behavior and successful acquisition of new prospects/customers
QA and first level approve all email campaigns to ensure creative content, links, and copy are all correct; design and maintain email performance, marketing database and marketing automation reporting
Partner with the Demand Gen and Marketing Operations to develop and execute comprehensive email marketing programs with a focus on personalization to achieve channel leads through tactics to drive new customer acquisition, customer retention and conversion
Fully own the email marketing execution strategy
Working cross functionally with demand gen, marketing operations, sales and web development team to constantly identify the flow of data in HubSpot to segment, automate and improve marketing data integrity; and will also organize and edit HubSpot marketing templates, digital assets and data sets from multiple CRMs and tools like Pivotal, Salesforce and Marketo
Create and optimize segmentation, automation and personalization strategies in partnership with Director of marketing operations
Partner with demand gen team to develop new programs to drive healthy list growth
Create processes that are designed, documented, understood, and followed to minimize execution errors, identify and correct bad and incomplete data
Provide clear and relevant communication to senior leaders and stakeholders regarding email marketing channel performance and communicate actionable insights on opportunities and next steps
Can build and edit Wordpress pages from existing templates - training provided if needed.EDUCATION
Bachelor's in any area or similar years of experience
EXPERIENCE
5-6 years in comprehensive email marketing, automation, and advanced data strategyWHAT'S IN IT FOR YOU? Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and . A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients and our community. Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. In addition, Vericast will provide reasonable accommodations for qualified individuals with disabilities by contacting us at: recruiting@valassis.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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