Position Summary
1. Implement Paid media operation effectively/efficiently optimized by measuring/analyzing/improving performance of each advertising media, and maximize the inflow of potential customers.
2. Turn more visits into purchases by continuously improving customer experience on eStore based on analysis on how the inflow of customers actually turns into purchases.
Role and Responsibilities
Control Paid, Owned, Earn channel on samsung.com
Ensure the smooth and accurate communication on promotions & content on samsung.com
Design the communication both d2c and b2b on samsung.com
Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms
Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
Familiarity with digital ads algorithmic models and marketing analytics
Ability to understand customer buying behaviors, segmentation and profiling
Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
Manage an agency for revenue-driven
Have responsibility for P&L, forecast quarterly and annual goals for revenue
Performs other duties as assigned by management /direct supervisor
Skills and Qualifications
Qualifications:
5+ years of experience on ecommerce campaign management from digital media agency or in-house unit
Must have paid search and display channel expertise and other digital channel skill-sets is a plus
Ecommerce, direct response, ROI-focused campaign management
Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM
Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe
Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
Advanced computer skills are required
College degree required, advanced degree a plus
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