Start a career and Get More in Return. Jackson Hewitt offices are working hard for the hardest working, and we are on a mission to completely change the way our customers engage with their taxes. At Jackson Hewitt, you'll find work that works for you and adds up. We've got flexibility, career development opportunities, and a chance to work in your neighborhood. We've got your back, since we are one of the nation's largest retailers (nearly 6,000 locations). We have a passion for our employees and our customers. We recognize and appreciate our corporate and local office team members are our greatest assets.
Jackson Hewitt is looking for a B2C Marketer with experience building journeys and promotions across the customer lifecycle to drive loyalty and growth. Reporting to the Director, Lifecycle, Loyalty and Growth, this position will lead multiple customer journeys across Jackson Hewitt's portfolio of products and services.
What you'll do here:
The Manager will coordinate multiple stakeholder groups involved in the customer lifecycle, define business requirements to create the best possible user experience, and evaluate emerging opportunities. You will define and execute customer engagement, loyalty and growth strategies through CRM channels, from awareness to conversion.
This position is responsible for thinking through - and advocating for - the customer experience.
You will partner closely with the channel managers/product owners to develop/deploy campaigns and with the analytics team to understand campaign performance so the results can help refine strategy.
You must be adept at working in a white space, working with business partners with competing priorities, and influencing without authority. Strong business judgment, understanding of current CRM trends and technologies, knowledge of product marketing best practices, and a keen focus on user experience are essential. You are someone with a passion and obsession for building world-class experiences and helping drive digital transformation for an organization.
Major responsibilities of the position are listed below. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties, assignments and specific projects may be assigned at the discretion of executive management.
Create, refine and launch customer journeys that drive loyalty and growth throughout the customer lifecycle.
Ideation, creation and deployment of promotions and loyalty offerings
Generate support for your initiatives from stakeholders across the company
Partner with creative and channel teams to develop and deploy the creative assets in support of the campaigns you lead
Market and Competitive research and analysis
Work with key partners both within and outside of marketing to understand customer experience, using that feedback to inform your strategies.
Become an expert on the Jackson Hewitt product suite and user experience
Skills you'll bring for success:
BA/BS, Graduate degree preferred
Minimum 3 years work experience in product marketing, customer life cycle, CRM or related field
Ability to write clear and concise project documents
Proven track record for building or managing products or product initiatives from ideation to launch to operation (including budgeting).
Experience with launching marketing campaigns across a variety marketing channels (either directly or indirectly)
Ability to manage multiple (4-6 at any given time) projects effectively
Demonstrated ability to craft a strategy based on insights and exceptional executive presence and the ability to clearly articulate your strategy
Solid understanding of user engagement, business goals and competitive pressures and the ability to convert those into business requirements and priorities
Must be very detail oriented and be comfortable with ambiguity
Strong interpersonal skills; curious, positive, resourceful, flexible, energetic and open minded
Thrives in fast-paced environment
Must have strong Microsoft Office skills (excel, PowerPoint, outlook)
Preferred Qualifications:
Experience working within a consumer financial services business preferred
Experience working within a franchise system
Experience working in start-up environment and possess an entrepreneurial spirit
Enthusiasm for every phase of product development - from strategy and conceptualization, to feature definition, working with a cross-functional project team, and launch
Experience with test design and campaign analytics
Experience working in an environment with multiple vendors and technology
What You'll Get If You Join Us:
Competitive Salary + Bonus
Unlimited Paid Time Off + 12 Paid Holidays
Fidelity 401k + Match
Medical, Dental, Vision, EAP, Supplemental, Life, STD, LTD, HSA, FSA, Commuter
Wellness activities throughout the year
Parental Leave, Elder Care Leave, Volunteer Time Off
Education Assistance (Reimbursement) Program
Employee Referral Program
Pet Insurance
Company Celebrations, Appreciation Events, and Team Building
Business Casual Dress with Jeans daily
Fast-paced, innovative culture with an open and collaborative environment
Ample opportunity to develop core and new skillsets and have a stake in your own success
Freedom to create your best work and make a visible impact on the organization
Opportunities for advancement within the organization
We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.
Other details
Pay Type Salary
