Brand Manager - Omni Channel Marketing

3 years ago

Job Description

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Brand Manager -

Omni Channel Marketing role, youll help us deliver better care for billions of people around the world.

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retail media, CPG shopper marketing is an exciting landscape of innovation.The Brand Manager plays a key role in accelerating Kimberly-Clarks engagement with shoppers and is motivated to lead high-impact marketing activations that drive win-win opportunities for Kimberly-Clark and for Target, while also efficiently achieving volume, share, and profit objectives.

Responsibilities:

Deliver annual marketing plans for key Kimberly-Clark brands at Target.
Lead the development and execution of differentiated digital-first shopper marketing campaigns inclusive of paid search (ie. Criteo, CitrusAd, & Google) and display media (ie. Roundel, Instagram, & Pinterest).
Serve as point-of-contact for agency leads and drive clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis.
Build effective business relationships with Target, understand priorities, process & requirements, share thought leadership, and drive sell-in of brand priorities and big bets.
Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category, and other functions to support Joint Business Planning.
Share weekly and monthly retail media performance headlines with key internal stakeholders, and gain alignment with leadership on what is needed to continue growing the business during must-win drive periods.
Influence retail media teams to develop customized products and reporting that help grow our brands and categories at Target.

Additional Requirements:

Perform analyses and design strategic business presentations tailored to achieve realistic customer performance, and support K-C's Integrated Business Planning Process.
Accurately develop sales and budget forecasts to ensure efficient planning.
Keep team leader informed on status of plans and programs, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results.
Practice and promote safe work habits and operations of company equipment.

About You:

Youre driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

To succeed in this role, you will need the following qualifications:

Bachelors degree or equivalent in marketing or related field. MBA preferred.
3+ years of experience in shopper or traditional marketing.
1+ years of experience in paid search (ie. Criteo, CitrusAd, & Google).
4+ years of experience in Sales or Marketing.
Prior CPG experience required.
Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address.
Ability to collaborate, communicate and influence across the organization and with retailers.
Ability to think and act strategically and to drive commercial planning and execution.
Creative thinking and problem-solving skills.
Strong project management skills.
Travel requirements: 10%

About Us:

At Kimberly-Clark, youll be part of the best teams committed to driving innovation and growth. Were founded on 150 years of market leadership, and were always looking for new and better ways to performso what can you do with that? Theres no time like the present to make an impact at Kimberly-Clark. Its all here for you at Kimberly-Clark.

Total Benefits: For a complete overview, see www.mykcbenefits.com

Hybrid Work Arrangements: Youre looking to make a difference. When and where it works best for you. And at Kimberly Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

#LI-Hybrid

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of K-Cs applicable mobility policies. The benefits/policy provided will decided in K-Cs sole discretion.