Position Summary

This position will be a key member of the Samsung Digital Appliance Integrated Marketing Team, which will lead creative/content development from communications strategy development to digital execution on Samsung.com. S/he will lead an integrated approach to the planning and implementation of campaigns to support product launches and key strategic initiatives. S/he will be responsible for the overall Go-To-Market strategy for the Small Appliance category, partnering with key cross functional teams to implement across all consumer and channel touchpoints.

The Manager, IMC will effectively manage the collaboration and integration across internal stakeholders (Product Management, Channel Marketing, Digital/Social, Media, PR, Global Brand Management, Corporate Marketing) and lead agency partner relationships in a fast-paced environment. S/he must be strategic, creative, collaborative, and results-driven to deliver holistic creative excellence and effective integrated marketing campaigns.

The ideal candidate will have a background in marketing consumer-focused or technology industries, consumer-oriented strategy development, creative & communications development, and digital-led marketing. S/he will have experience developing customer experiences and content for digital platforms, such as .com sites. Reporting to the Director, Integrated Marketing Communications, this individual will collaborate with other stakeholders across the organization on strategic initiatives that drive continued growth on Samsung Electronics Digital Appliances.

Role and Responsibilities

Roles and Responsibilities:

• Develop the marketing & creative strategy, communications framework, and messaging architecture.

• Develop creative and IMC briefs that drive omni-channel communications development/implementation across Digital, Social, and Earned.

• Lead the development and production of online/digital content supporting the Small Appliances categorys marketing landing pages (MLPs) and product detail pages (PDPs) on samsung.com.

• Lead the Integrated Marketing approach/process by collaborating with cross functional teams to deliver/launch omni-channel marketing plans and advertising campaigns.

• Manage agency relationships and serve as the key project manager to ensure deadlines and deliverables are met.

• Prepare all product launch toolkits for the Small Appliances category within Digital Appliances.

• Conduct brand health & competitive assessments and develop a routine forum for sharing.

Skills and Qualifications

Necessary Skills / Attributes:

• A Bachelor's Degree in Business or marketing from an accredited college or university; a Masters Degree in business or marketing is a plus.

• 7+ years experience in big brand product marketing and digital communications development for .com platforms. Experience with consumer product or consumer technology is a plus

• Understanding of key cross-functional marketing fundamentals including strategy, media, experiential, digital, social, PR, product/brand management and channel marketing.

• Experience working with agencies and cross functional teams to deliver integrated marketing plans.

• Understands, experience with and ability to apply consumer and category insights to identify issues and opportunities.

• Proven relationship-building skills with developing and maintaining excellent working relationships with all appropriate levels within teams, business units and large organizations, both inside and outside the company

• Refined project management skills with an ability to translate broad business requirements into actionable project plans

• Ability to work independently, quickly, and thoroughly to prioritize and complete tasks under multiple deadlines

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).