About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of Americaâ„¢s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.
About Customer First Marketing
The Customer First Marketing organization is a new, centralized marketing group within the Performance Marketing COE, focused on building and delivering customer-centric, integrated communications programs to deepen customer engagement.
Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Informed by our overarching brand strategy and business partnersâ„¢ objectives, we design and implement cohesive, coordinated marketing efforts that drive toward our shared goal of increasing brand perception, digital engagement, and self-service behaviors.
Role Description
As part of our ongoing digital transformation to better serve our customers and clients, we are reshaping the quality of conversations with our customers. As we continue to optimize xLOB, integrated, omni-channel marketing performance to drive awareness and usage of Chase digital products and services, we are drawing on customer and competitive data and insights to keep the customer at the center of our digital experience and comms strategy.
This role requires a customer-focused, data-driven, independent (yet collaborative), digital-passionate innovative storyteller to be a critical contributor to evolving our customer-facing mobile app value story. The ultimate goal is to translate disparate info into compelling, actionable, measurable and cross-functionally supported tactical marketing plans and collaborate across the business to deliver on that vision to improve digital engagement, product usage, and customer satisfaction.
Primary initiatives:
Develop and communicate our centralized xLOB, integrated, omni-channel overarching digital marketing narrative. Collaborate with stakeholders to iterate and evolve the messaging and channel strategy to drive optimal outcomes, setting the agenda across owned, paid, earned and employee comms channels
Co-lead the integrated, omni-channel, cross-digital marketing Program Office, to ensure progress through optimal collaboration, efficiency and visibility of the overall project and key workstreams. Work across the cross-functional program team to manage budget and comms flighting, help identify and explore compelling new opportunities, identify and help clear hurdles
Description of Responsibilities:
Collaborate across Marketing, Brand, Media Planning, PR, Digital Product, Analytics, and Finance teams to develop and implement actionable marketing plans across all relevant comms channels and platforms. Many comms channels will require hands-on marketing execution
Partner with Marketing Science, Digital Analytics, Digital Channels, Customer Experience and Product teams to understand our existing and emerging digital product suite, their interconnectivity, and competitive position. Become an expert on patterns of connected journeys, navigation, and content that our best mobile customers engage with; diagnose motivations for and against digital channel and feature adoption and usage
Prioritize messages, creative strategies, marketing use cases and test & learn opportunities to drive cross-functional alignment on owned and influenced assets to deliver cohesive outcomes that drive deeper digital engagement and meet KPI targets
Qualifications Experience/Skills Required:
10+ years relevant experience in mobile / digital functions as an innovative thought leader, strategic thinker and change agent who understands market, consumer and funnel dynamics
Brand storyteller who excels at translating business goals into compelling, customer-facing narrative
Proven track record in connecting strategy to actionable and measurable roadmap to achieve desired business goals
Exceptional leadership including relationship-building and influencing skills, people management. The position requires a large degree of cross-functional collaboration and coordination in a highly-matrixed environment
Strong project management, with sound analytical and financial skills to collaborate with diverse finance and analytics partners, as well as ability to manage P&L objectives across multiple lines of business
Outstanding verbal and written communicator; proven ability to develop strong presentations and communicate effectively with diverse audiences
Proactive, positive attitude, self-starter approach
Culture carrier who brings their whole self to the workplace
Bachelorâ„¢s degree or above required
Keyword: consumer%20banking
About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of Americaâ„¢s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.
About Customer First Marketing
The Customer First Marketing organization is a new, centralized marketing group within the Performance Marketing COE, focused on building and delivering customer-centric, integrated communications programs to deepen customer engagement.
Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Informed by our overarching brand strategy and business partnersâ„¢ objectives, we design and implement cohesive, coordinated marketing efforts that drive toward our shared goal of increasing brand perception, digital engagement, and self-service behaviors.
Role Description
As part of our ongoing digital transformation to better serve our customers and clients, we are reshaping the quality of conversations with our customers. As we continue to optimize xLOB, integrated, omni-channel marketing performance to drive awareness and usage of Chase digital products and services, we are drawing on customer and competitive data and insights to keep the customer at the center of our digital experience and comms strategy.
This role requires a customer-focused, data-driven, independent (yet collaborative), digital-passionate innovative storyteller to be a critical contributor to evolving our customer-facing mobile app value story. The ultimate goal is to translate disparate info into compelling, actionable, measurable and cross-functionally supported tactical marketing plans and collaborate across the business to deliver on that vision to improve digital engagement, product usage, and customer satisfaction.
Primary initiatives:
Develop and communicate our centralized xLOB, integrated, omni-channel overarching digital marketing narrative. Collaborate with stakeholders to iterate and evolve the messaging and channel strategy to drive optimal outcomes, setting the agenda across owned, paid, earned and employee comms channels
Co-lead the integrated, omni-channel, cross-digital marketing Program Office, to ensure progress through optimal collaboration, efficiency and visibility of the overall project and key workstreams. Work across the cross-functional program team to manage budget and comms flighting, help identify and explore compelling new opportunities, identify and help clear hurdles
Description of Responsibilities:
Collaborate across Marketing, Brand, Media Planning, PR, Digital Product, Analytics, and Finance teams to develop and implement actionable marketing plans across all relevant comms channels and platforms. Many comms channels will require hands-on marketing execution
Partner with Marketing Science, Digital Analytics, Digital Channels, Customer Experience and Product teams to understand our existing and emerging digital product suite, their interconnectivity, and competitive position. Become an expert on patterns of connected journeys, navigation, and content that our best mobile customers engage with; diagnose motivations for and against digital channel and feature adoption and usage
Prioritize messages, creative strategies, marketing use cases and test & learn opportunities to drive cross-functional alignment on owned and influenced assets to deliver cohesive outcomes that drive deeper digital engagement and meet KPI targets
Qualifications Experience/Skills Required:
10+ years relevant experience in mobile / digital functions as an innovative thought leader, strategic thinker and change agent who understands market, consumer and funnel dynamics
Brand storyteller who excels at translating business goals into compelling, customer-facing narrative
Proven track record in connecting strategy to actionable and measurable roadmap to achieve desired business goals
Exceptional leadership including relationship-building and influencing skills, people management. The position requires a large degree of cross-functional collaboration and coordination in a highly-matrixed environment
Strong project management, with sound analytical and financial skills to collaborate with diverse finance and analytics partners, as well as ability to manage P&L objectives across multiple lines of business
Outstanding verbal and written communicator; proven ability to develop strong presentations and communicate effectively with diverse audiences
Proactive, positive attitude, self-starter approach
Culture carrier who brings their whole self to the workplace
Bachelorâ„¢s degree or above required
Keyword: consumer%20banking
