Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we'd like to hear from you.
Working Arrangement
Hybrid
Job Description
This role can be hybrid in the Toronto or Boston areas or remote outside of these areas.
Manager, Marketing Automation
The Marketing Automation Manager is responsible for the strategy, execution and reporting of all automated marketing activities. This role manages the Marketo platform, advisor subscription center and email campaign execution. The Marketing Automation Manager works closely with marketing managers, editorial and creative partners to develop integrated email campaigns and develop automation that can streamline our communications and advisor service initiatives. As a member of the product ownership team, you must work closely with the agile teams on CRM (sf.com) and analytics to ensure that key intelligence is captured, reported on and that alignment is kept across systems.
Responsibilities:
The management, maintenance and evolution of Marketo platform
Integration roadmap of Marketo with other systems including Salesforce, DOMO, datahub and Analytics Databhub
Create and implement digital marketing automation strategies to create efficiencies, increase leads and improve campaign performance
Ensure email deliverability and engagement best practices are followe
Review and analyze data to identify trends and develop data-driven strategies for our marketing campaigns
Advising and educating editorial and marketing manager partners on channel best practices and emerging capabilities
Job Requirements:
Bachelors Degree
5-7 + years marketing automation experience in Marketo
Marketo Certified Expert preferred, but not required
Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
In depth knowledge of financial services regulations, Can-spam and email data privacy
Working knowledge of HTML, CSS, JS
Excellent verbal, written, organizational, analytical, and interpersonal skills
Exceptional attention to detail
Self-starter with the organization and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs
Ability to work quickly and independently while under short deadlines with ability to manage job from start to finish
Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock and Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and education savings plans. Additional information about John Hancock may be found at johnhancock.com.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.
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