Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. The Manager of Marketing Automation is responsible for the design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. He or she will not only administer and lead all automation processes, he/she will create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes. Responsibilities include acting as departmental liaison to other functions such as Digital Marketing Operations and Commercial Excellence. Additional responsibilities include program strategy, monitoring and analyzing, governance, and training messaging in relation to marketing technology usage. What you'll do
Work with marketing leadership to develop coordinated marketing automation strategy within Pardot and High Velocity Sales
Assists in the technical conceptualization of demand creation, nurturing and lead scoring program strategy together with demand generation team
Working with the demand generation team, sets inbound lead goals and measure results
Test the performance of landing pages, special promotions (non-campaign related), content and product placement
Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
Develops plans to ensure data and process integration of systems that support key marketing processes
Creates nurturing and lead scoring programs to support the marketing organization
Documents MAP processes, programs and procedures in relation to the Employer Services business unit
Drives all highly leveraged, repeatable marketing activities related to the "back end" of demand creation that can be centralized. Examples include list pulls/segmentation, translation and the construction of tactical templates (e.g. email), engagement studio within Pardot, etc.
Create a model to track and measure program objectives for each technology from adoption to execution and optimization
Contributes to process and data governance initiatives to ensure technology management complies with key governance standards
Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience through complete view of customer communications
Create and maintain maps and use cases of digital activities and touchpoints for primary audience categories; Document and communicate/distribute across the organization
Use analytics - often in partnership with Digital Marketing Operations - to continuously audit and improve digital experiences and outcomes
What experience you need
Minimum of 5 years of marketing automation and marketing technology experience
Minimum of 5 years of experience working in a matrixed B2B environment
Experience advocating for marketing technology needs
Experience managing project, budget, and resource allocation to support success and efficiency
What could set you apart
Experience with Pardot, Salesforce, HubSpot, Eloqua or a similar technology
We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#LI-AD1#LI-Hybrid
