We're passionate about bringing the love of baking and decorating to everyone, everywhere, every day.

Our message is simple - we know you love baking (because we do, too) and we're constantly evolving to bring you quality products that make baking and decorating fun and easy. We're not just for the decorators of wow-worthy cakes, we're for cupcake makers and cookie bakers who love to say, "I made that!"

Wilton Brands LLC ("Wilton") is owned by Dr. August Oetker KG, a privately held company based in Germany. Dr. Oetker is a global leader in the food and beverage industries. Learn more about Wilton at http://www.wilton.com .

Job Summary:
The Digital Marketing & Web Marketing Manager works with internal teams and vendors to oversee Wilton websites (B2B and B2C), including setting the digital strategy, SEO and UX for the website and blog performance in order to achieve sales, marketing, and other business goals.
Essential Responsibilities:
Planning, implementing, managing, monitoring, and upgrading the organization's website
Develop and execute a digital marketing calendar in collaboration with the E-commerce team to support relevant marketing/product campaign through consumer-targeted messaging
Works with creative service, marketing, and content creation groups to ensure visuals and content amplifies digital marketing messages and supports brand promise
Collaborates with Ecommerce, Education, B2B, IT and other groups on the coordination and development of digital campaigns and website enhancements to promote the sales on Wilton.com
Overseeing SEO strategy development and execution
Responding to and troubleshooting all website issues, includes participation in and preparation of a regression test plan for major site changes
Ensuring that the website is protected by enabling the appropriate security measures, and identifying and responding to all website security breaches, alongside IT partners.
Updating HTML, CSS and JavaScript when new content blocks/widgets are required.
Conducting content audits to eliminate redundant and/or duplicate information, ensuring website/data quality and efficiency by conducting regular test plans.
Improving the user experience of the website regularly and creating strategies to grow subscriber base and web traffic metrics.
Uses analytics data to report on success against defined goals
Ensuring full compliance on the website with all laws and regulations (includes GDPR, CCPA, ADA, etc.)
Keeping up-to-date with industry best practices and monitoring competitor websites
Other duties as assigned
Education and Experience:

A degree in computer science, IT, systems engineering, digital marketing or related qualification.
2-5+ years of work experience as a website manager
1-3 years leading teams is an asset
Knowledge, Skills, and Abilities:

Expert knowledge of BigCommerce, Salsify, and W3C Web standards.
Proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript.
Experience working with web analytic tools (e.g. Google Analytics, etc.)
Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
Ability to troubleshoot website issues in a fast-paced environment.
Strategic thinking, strong attention to detail with an analytical mind and outstanding problem-solving skills.
Excellent content creation and writing skills.
Fantastic time management skills with the ability to multi-task.
Physical Demands/Work Requirements:
Professional office environment. This role is sedentary in nature and requires the ability to be seated at a desk for majority of the work day.
Ability to routinely use standard office equipment such as laptop computers, computer monitors/keyboards, photocopiers and telephones.
While performing the duties of this job, the employee is regularly required to talk or hear.

Wilton Brands LLC is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

If you need accommodation to access the information provided on our website, please contact us at 630-810-2416 or send an e-mail to: careers@wilton.com We will be happy to help you!