DIGITAL MARKETING MANAGER
Req #: 211803 Department: MEANY CENTER Job Location: Seattle Campus Posting Date: 08/25/2022 Closing Info: Open Until Filled Salary: Salary and benefits are competitive. Salary is commensurate with qualifications and experience. Shift: First Shift Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
The Meany Center has an outstanding opportunity for Digital Marketing Manager to join their team.
Meany Center for the Performing Arts at the University of Washington fosters innovative performances that advance public engagement, cultural exchange, creative research and learning through the arts. Meany Center provides opportunities for diverse artists, community, students and faculty to connect in the discovery and exploration of the boundless power of the arts to create positive change in the world. The Center is located at Meany Hall for the Performing Arts on the UW Seattle campus and presents over 20 international performing artists each season, in addition to numerous campus and community events.
Diversity, equity, inclusion and access (DEIA) are priorities at Meany Center. We aspire to build and sustain an inclusive and equitable environment for everyone who works and engages with Meany Center. Staff members are expected to respect diverse ideas, races, genders, sexualities, abilities, cultures, religions and traditions, and they are encouraged to learn how to interrupt behaviors that hinder our work towards anti-racism and our DEIA efforts. Black, Indigenous, people of color, LGBTQIA+ people, people with disabilities and people from other historically underrepresented groups are encouraged to apply. We are also interested in learning about your professional growth goals connected to DEIA as they relate to this position
POSITION SUMMARY
The Digital Marketing Manager will ideate, execute and evaluate social media, web, email and content strategy with a goal of generating incremental revenue and enhancing patron and donor engagement. They will conduct and oversee the development, production and deployment of content that advances the Meany Center brand and raises awareness of our programs and artists.
DUTIES AND RESPONSIBILITIES
Social Media (30%)
Develop, plan and implement audience engagement, brand awareness and publicity campaigns to meet Meany Center goals.
Serve as primary content creator and moderator for Meany Centers social media channels. Enlist other staff members, artists and partner organizations to assist in this effort where practical and appropriate.
Write and proof editorial content synthesizing information into concise, engaging messaging for target audiences. Maintain a high level of professionalism in creating content and interacting with followers when representing Meany Center on social media channels.
Work with, educate and advocate with Meany Center staff members and artists to incorporate social media techniques into their marketing and promotional efforts.
Attend events to serve as Meany Centers social media voice; identify and pursue timely opportunities for engaging content.
Multi-Media Content Development (30%)Brainstorm and develop video, interactive and graphical content to engage current and prospective audiences on social media and other digital channels.
Provide editorial support and oversight in story planning, development and review; maintain social media content calendar and asset archives.
Direct and manage outside video and photography contractors.
Collaborate cross-departmentally, and with artists, to create, produce and edit online content that engages audiences, including but not limited to archival research, artist-provided media, interviews and behind-the scenes content.
Coordinate livestreaming efforts in partnership with the Production team.
Website and Email (20%)Participate in web strategy development and serve as project lead on website redesign/development projects.
Collaborate with ArtsUW Ticket Office and website developer to test and optimize ticket path functionality, ensuring an exceptional user experience.
Build website landing pages to support targeted promotions.
In partnership with the Marketing and Communications Manager, build, test and deploy emails, including but not limited to promotional offers, triggered and automated emails, and communications that support partnerships and virtual broadcasts.
Manage and grow email lists; create email lists from the Tessitura CRM database.
Oversee a student intern who will assist with the execution of multi-media tactics.
Digital Advertising (10%)Develop strategy, budget and content for ad campaigns on digital ad platforms; monitor, analyze and optimize campaigns.
Measurement (5%)Establish measurements and success metrics to benchmark efforts.
Provide detailed analysis and accurate reporting on demographic, behavioral, and e-commerce metrics for website, email and social media channels.
Based on current analytics, define possible areas for growth and improvement.
Monitor trends in emerging media; experiment and adapt strategies and techniques toward meeting engagement and revenue goals.
Other (5%)Assist in other projects as requested, including but not limited to development of new initiatives, branding efforts and proofreading.
Attend weekly marketing, external relations and Tessitura meetings and provide input into marketing and communications strategy, goals and objectives.
Pay and reconcile invoices for managed projects.
MINIMUM REQUIREMENTSBachelors degree in communications, marketing or related field and two years of experience in social media and/or digital marketing.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
ADDITIONAL REQUIREMENTSExperience with video production and social media tools and techniques.
Experience in digital marketing and strategy with knowledge of financial and quantitative analysis.
Excellent social media writer with attention to detail.
Experience developing and implementing digital ad campaigns.
Basic knowledge of HTML and CSS.
Some weekends and evenings required. Deadlines and events may require this position to work irregular schedules.
Self-starter who enjoys working in a fast-paced environment.
Must be able to effectively manage numerous projects simultaneously and in various stages of development with minimal oversight.
DESIRED QUALIFICATIONSKnowledge and passion for the performing arts.
Experience creating and optimizing email campaigns.
Familiarity with CRM databases, Tessitura a plus.
Early adopter/follower of social media trends.
Sales and promotion experience.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.
Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.
The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu.
COVID-19 VACCINATION REQUIREMENT
Governor Inslee's Proclamation 21-14.2 requires employees of higher education and healthcare institutions to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. View the Final candidate guide to COVID-19 vaccination requirement webpage for information about the medical or religious exemption process for final candidates.
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