Job Classification:
Marketing & Communications - Marketing
Our Business
For over 145 years, Prudentials diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services. We are known for delivering on our promises and are recognized as a trusted brand and one of the worlds most admired companies.
The Business
Prudentials Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.
The Role
In this role, you will be responsible for driving the evolution of Prudentials Digital Financial Wellness platform which is a key asset for our Workplace Solutions Group (Retirement and Group Insurance) value proposition. Goal of the Financial Wellness platform is to be a resource for Participants to help them improve their level of financial wellness by engaging them with relevant resources and solutions
Who we seek:
Do you love to think of new & innovative ways to market to our customers and drive real business outcomes? Does technology and data driven marketing excite you?
Do you want to work in a startup environment within a large, stable company?
Are you ready to engage in some of our companys key strategic initiatives?
Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team, without regard for organizational reporting lines?
If so, we may have an exciting new opportunity for you at Prudential.
The Customer and Digital Team at Prudential merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. Its an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.
We are seeking a leader to drive the evolution of the recently launched Financial Wellness digital engagement platform. The ideal candidate will have strong background on digital engagement platforms within the financial/retirement services industry. This newly created position will play an instrumental role in shaping the future of how Prudential engages its existing Retirement and Group Insurance customers to assist them in their Financial Wellness journey by enabling educational and solution resources. As part of the CDT team, this person will partner with Retirement and Group Insurance to define the Financial Wellness digital strategic roadmap
Youll get to be part of a team that has the speed, agility and excitement of a startup and the brand recognition and stability of Prudential. You will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.
Primary Responsibilities:
Co-lead creation and execution Financial Wellness strategic digital roadmap
Drive cutting-edge customer experiences within the Financial Wellness digital platform
Responsible for the development and implementation of an Engagement and Cross-marketing vision and strategy within the Financial Wellness digital platform
Define and implement engagement standards and metrics for Financial Wellness digital platform
Partner with Group Insurance and Retirement to increase adoption of Participant-level solutions delivered through Financial Wellness digital platform and enabled through Employer alignment
Problem Solving and ideation to continuously increase end-user and Employer engagement.
Develop test and learn digital marketing strategy for Prudential customer engagement that creates economic value for the business
Your Expertise
What youll need to succeed:
7+ years of experience in marketing and/or managing digital platforms, specifically in financial services and/or internet enabled businesses. Bachelors degree, MBA preferred
Experience using agile methodologies and tools to deliver products and solutions
Experience managing large technical projects, defining strategic approach, and overseeing delivery is a plus
Proven experience in gathering and transforming business/customer needs into an actionable product roadmap, and product roadmaps into product requirements
Passion for and experience with designing functional yet beautiful and highly engaging customer experiences
Exceptional oral and written communications skills.
Demonstrated ability to lead and influence senior executives across multiple business units and functions
Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
Excellent consultative skills and ability to form strong business relationships at all levels
Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things
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Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.
