**Job Summary:**
At Disney, were storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Companys international operations and direct-to-consumer businesses globally, including Disney+ and ESPN+. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.
The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
**Responsibilities:**
+ Partner with team associates to develop, improve, and optimize both programmatic and digital media strategies drive global subscriber acquisition, conversion & efficiency
+ Successfully ideate media strategy and lead team to manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels
+ Lead optimization strategy and campaign strategy and structure for programmatic and/or digital media campaigns to meet or exceed strict direct response goals
+ Lead recommendation of budget optimization budget across programmatic and digital media placements to deliver positive return on marketing spend
+ Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
+ Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
+ Lead strategy in development and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results
+ Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
+ Comfortably manage and delegate tasks to a team, ensuring and enforcing work is being distributed accordingly to meet team deadlines
+ Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
**Basic Qualifications:**
+ 3+ years paid media & acquisition experience required, with at least 2 years programmatic experience; media agency experience preferred
+ Direct response experience a must
+ Hands-on keyboard executional experience in Googles Display & Video 360 and/or Verizon Media DSP required
+ Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
+ Data and yield analysis skills (DMP) experience
+ Global media planning/buying experience preferred, but not required
+ Offline channel experience (i.e. digital OOH), a plus
+ Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
+ Flexibility & ability to work in a fast paced and dynamic environment
+ A strong communicator with a can-do, positive attitude and a strong desire to get things done
+ Sense of humor and desire to have fun!
**Job ID:** 10016656
**Location:** New York,New York
**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.