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Events Specialist, Global Marketing
3 years ago

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Global Marketing Cardiovascular CRM Division

Event Specialist, Global Marketing 


The Event Specialist, Global Marketing, will be responsible for a wide variety of tasks associated with all Abbott's Cardiovascular CRM Division and our external customers. This team member will support and coordinate all global events, meetings, and trade shows, including all associated activities such as calendar and travel arrangements, purchase orders, literature distribution, Marketing logistics, education events, and administration management. The Event Specialist plays a crucial role by supporting the Event Manager with cross-functional marketing and business Cardiac Rhythm Management teams to turn their business strategies into executable event experiences. This person must be able to work in a fast-paced environment, perform under pressure, and be extremely organized. Each day encompasses something unique and versatility and dedication are key for this position.


Key Responsibilities and Duties

  • Plan, prepare, manage, attend, and/or assist the Event Manager, Global Events with all regional education events and other global trade shows and events, as needed

  • Manage pre- and post-event emails and social media campaigns for trade shows

  • Maintain detailed and organized records of all details for trade shows and events

  • Track event spending from planning stage to post-event to ensure expenses are within the planned budget

  • Assist the Event Manager with regional and small-scale (tier 3 and 4) global trade shows and education events including, but not limited to: booth set-up/tear down, food and beverages, event registration, housing, promotional items, display units, Marketing strategy and execution, researching new events, shipping, purchase orders, and event analysis

  • Assist Event Manager with large-scale global events including, but not limited to: booth set-up/tear down, food and beverages, event registration, housing, promotional items, display units, marketing strategy, and planning, researching new events, shipping, purchase orders, and event analysis

  • Work with Creative Services team to develop event invites, booth designs, and all additional graphic needs

  • Establish and maintain effective working relationships with vendors

  • Deliver extraordinary customer service to all internal and external stakeholders involved in the planning and delivery of events

  • Update databases, create/distribute surveys, and provide post-event reports

  • Be detail-oriented, multi-task and prioritize projects, plan meetings and consistently meet budget deadlines

  • Travel and work outside of normal business hours, as needed, to meet conference schedules

  • Coordinate Marketing campaigns with the goal of increasing product awareness and increasing sales and profits

  • Book travel and hotel request for customer events

  • Assist the Marketing department with additional needs/requests


Training and Skills:

  • Friendly—Must have an engaging and creative personality that will be infectious to both internal touchpoints and external customers

  • Organizational skills –Ability to lead projects, overcome barriers, and collaborate effectively with others

  • Independent Planning—Sets specific goals and objectives, ability to plan for the length and difficulty of assignments, ability to break down projects into specific tasks/steps

  • CRM Experience – Knowledge of working within a Customer Relationship Management system like SF.com, Marketo, and Monday.com

  • Self-starter—Takes initiative to accomplish tasks with general or limited guidance; Possesses a keen curiosity and internal drive to find better ways to reach customers and exceed their expectations without constant supervision

  • Customer Focus— Dedication to the customer and earns their trust and respect

  • Digital Citizen—Has an established web footprint and networks daily within social media venues such as Facebook, Twitter, LinkedIn, You-Tube, and blogs

  • Knowledge of the internet and social media venues

  • Experience with cVent, Hubspot, Concur, and Oracle is desirable

  • Self-starter with a proven record of continual learning and growth

  • Excellent communication skills (verbal and written)

  • Ability to work independently and with minimal supervision

  • Ability to work collaboratively with various teams to achieve the organizational goals

  • Ability to handle the pressure of meeting tight deadlines

  • Results-oriented and dedicated to providing high-quality customer service

Education:                                                                                 

  • Bachelor's Degree – Required

  • 3+ years work experience, preferably in Events & Marketing

Physical Demands:

  • Lyfting, carrying and pushing – up to 40lbs

Travel Requirements :

  • Travel and work outside of normal business hours, as needed, to meet conference schedules

  • 30% of travel required


","industry":"Healthcare","title":"Events Specialist, Global MarketingDivision: CRM Cardiac Rhythm Management
Travel: Yes, 25 % of the Time
Medical Surveillance: Not Applicable
Significant Work Activities: Not Applicable

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