Welcome to Viant!

For over 21 years, Viant has been a leader in digital advertising, transforming the way marketers connect their brands with consumers. Our industry-leading software, Adelphic, is used every day by the world's premier brands and agencies to plan, execute and measure the success of their programmatic advertising campaigns. With a culture built on our key company values of Live, Lead, Create and Figure it Out, we're serious about investing in our employees and are dedicated to creating an inclusive and collaborative environment. At Viant, you'll have the chance to make a big impact at an exciting time in our company's history - we're growing fast on the heels of our recent IPO. If you're a strategic thinker and creative problem solver who thrives in a fast-paced industry, this is the company for you.

Viant is seeking a Growth Marketing Manager to manage all paid media efforts across channels, including but not limited to social, search, programmatic and digital direct partnerships. If you're a digital media expert who has a solid background in media strategy, planning & execution, we want to hear from you. This position will report to the Director, Growth Marketing.

Viant is in a high growth stage after completing a successful IPO in February 2021. As the company looks to increase brand awareness/consideration and drive qualified lead generation considerably in the next 3 years, the Growth Marketing Manager has a unique opportunity to join a fast-growing team and contribute to evolving our company brand along with driving business results through paid media. As a newly public company, we are evolving into a performance-based culture, and this position will play an important role in proving our media's return on investment.

Responsibilities:

• Manage the paid media process and be the gatekeeper of all media plans on the Growth Marketing team, from awareness efforts through to lead generation/performance marketing

• Lead day-to day planning and execution of media campaigns across traditional & digital channels (inc. programmatic, digital direct, branded content, social & search)

• Recommend sound strategies, executions, and partnerships rooted in learnings & insights

• Manage media agency of record in the planning, implementation & reporting of paid media channels (except programmatic, which is handled in-house)

• Work closely with in-house programmatic team to develop and execute programmatic media plans supporting Viant's objectives

• Partner with media properties on development & execution of branded content programs

• Prepare and deliver media plan recommendations, presentations, and performance recaps to marketing leadership team and CMO

• Establish measurement framework across channels, set key metrics along with optimization strategies in partnership with Research & Insights team

• Recommend testing opportunities and learning agenda to continuously drive innovation and improve performance

• Manage media budgets in collaboration with the Director, Growth Marketing

• Stay abreast of new media, ad tech/marketing tech trends; develop points of view on new technologies and marketplace opportunities

• Collaborate with Brand Marketing and Creative teams on development of relevant and personalized content/assets required for media executions

• Manage and grow partnerships with external vendors

Requirements:

• 3-5 years' experience in media strategy, planning & buying. Media agency experience preferred

• Strong knowledge of all digital channels and emerging technologies

• Experience working with agencies to execute media plans

• Hands-on keyboard experience in platform managing and optimizing buys through self-serve tools (Facebook Ads, LinkedIn Ads, Google Ads, DSPs and ad server software)

• Strong analytical skills and the ability to translate metrics into insights into action (an expert in finding the stories behind the numbers!)

• Resourceful, curious, and motivated

• Ability to work independently as well as in a collaborative team setting - the Marketing team is highly collaborative so an individual who can work well across functions is a must

• Strong organizational, problem-solving, and communication skills; high level of attention to detail and accuracy

• Strict financial stewardship & highly organized

• Innate curiosity and entrepreneurial spirit

Benefits:

• Competitive Salary and Bonuses

• Paid benefits for the employees: Medical, Dental, Vision, LTD, Life insurance/AD&D

• Paid parental leave

• 401k

• Health and Wellness programs

• Employee discounts - e.g. gym memberships, wireless plans, entertainment tickets

• Fully stocked kitchen

• Casual Office Atmosphere

• Commuter Benefits Program

• Ongoing Education & Training

• Company Sponsored Events & Team Building Experiences

About Viant

Viant (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant's self-service Demand Side Platform, Adelphic, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

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Viant is proud to be an equal opportunity employer. To provide equal employment and advancement opportunities to all individuals, employment decisions at Viant are based on merit, qualifications, and abilities. We do not discriminate in employment opportunities or practices on the basis of race; color; religion (includes religious beliefs, observance or practice, religious dress or grooming practices); creed; sex; sexual orientation; gender; gender identity or expression; transgender status; pregnancy, childbirth or related condition (including breastfeeding); marital status; national origin; citizenship; military status, veteran status; ancestry, age; physical or mental disability; medical condition (includes cancer or a record or history of cancer), genetic characteristics; or any other characteristic protected by applicable federal, state, or local laws, and Viant prohibits harassment based on any such protected basis or characteristics.