**ROLE SUMMARY**



Pfizer has a strong legacy in hemophilia with over 25 years serving patients and the medical community. With an exciting pipeline portfolio, Pfizer could have the opportunity to expand its presence and build its leadership in hemophilia. Potential future launches are expected to transform the category and place Pfizer in the unique position of delivering to the market the broadest offering. A gene therapy product for hemophilia B, fidanacogene elaparvovec (FidaVec), is targeted to be the first of these new products. Pfizer is also researching gene therapy for hemophilia A, giroctocogene fitelparvovec (GiroctoVec), as well as a novel non-factor hemophilia treatment. With the potential launch of FidaVec within 2 years, the director will be responsible for prelaunch brand development for the consumer market. The director will play an instrumental role in managing and supporting the launch readiness preparation for gene therapy. This role will be responsible for consumer strategy development and patient experience.



The role will work closely with members of the commercial and cross-functional team to lead GTx consumer work, including strategy, tactical planning, and execution to achieve business objectives. The director will collaborate with Global in developing unbranded and branded consumer campaigns and messaging in the GLocal model. The ideal candidate will bring strong marketing expertise, RD or specialty care experience, and a demonstrable ability to build and execute strategies and initiatives that maximize consumer engagement and activation. The successful candidate will have a demonstrated track record of thriving in complexity and ambiguity, engaging with a complex and critical set of stakeholders.



**ROLE RESPONSIBILITIES**



This position will be responsible for GTx consumer work including strategy, tactical planning and execution to achieve business objectives and financial commitments. The role requires strong marketing execution, communication, and decision-making skills, change agility, and a proven track record of success working in a team-based environment with multiple marketing, medical, and other cross-functional partners.



Develop strategy and lead implementation of consumer marketing tactics and initiatives. Specific responsibilities include but are not limited to:



Drive patient activation and interest in GTx across the consumer journeys, identify insights, issues, opportunities, and critical success factors to facilitate exceptional consumer experiences Develop consumer launch campaigns and determine optimal media plan with cross-functional teams to support seamless option of FidaVec Lead efforts to develop innovative and integrated strategies and tactics/programs to reach consumers effectively and efficiently Partner with novel non-factor marketers to define Hemophilia consumer segmentation to drive targeted and effective messages Identify key insights and brand positioning in partnership with business analytics and insights partners and Glocal Teams Ensure consumer materials/claims/messaging are aligned with the brand strategic positioning and Hemophilia portfolio co-positioning, address unmet consumer needs, and differentiate vs competition Drive excellence in developing patient support resources to enable adaptation across the end-end GTx experience, partnering closely with the Patient Journey Optimization Director. Lead patient advocacy and media partnerships to drive GTx category awareness, support shared decision making and activate patient community adoption Leverage health literacy best practices to develop and/or co-create consumer materials that are authentic and relevant to consumer needs and are actionable, understandable, and appropriate Transform the go-to market strategy by developing innovative digital approaches to drive consumer engagement and GTx uptake, embracing Bold Move 3.3 principles Lead the consumer agency and promotional budget prioritizing investments and trade-offs across the GTx portfolio Ensure appropriate synergies and alignment of Consumer marketing plans with overall brand strategies across indications, Op Plans and tactical plans Assist with leadership deliverables and presentations, including providing routine updates on consumer marketing metrics and campaign performance



**QUALIFICATIONS**



+ BS Degree Required, MBA or other advanced degree highly desirable

+ 8-10 years U.S. pharmaceutical experience preferred. Launch experience preferred

+ Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics

+ Rare disease or Specialty care Experience preferred, but not required

+ Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions and tactics

+ Demonstrated success in independently developing, executing, and measuring cross channel marketing program

+ Demonstrated success executing complex marketing programs

+ Demonstrated ability to work effectively with varied internal stakeholders to improve business performance

+ Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries

+ Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance

+ Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.

+ Strong analytical skills; detail and action oriented; creative.

+ Experience with product positioning and branding is required

+ Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.

+ Self-motivated and a team player.

+ Demonstrated analytical skills.

+ Ability to effectively lead and influence an indirect team

+ Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment

+ Ability to effectively lead a collaborative team environment.

+ Must be driven by success.

+ Experience in Pharmaceutical Marketing

+ Must be able to organize multiple projects over time

+ Strong Presentation skills

+ Agency or vendor management experience required



LAST DAY TO APPLY: 10/04/2022



Relocation assistance may be available based on business needs and/or eligibility.



**Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.**



**Sunshine Act**



Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.



**EEO & Employment Eligibility**



Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.



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