**Job Summary**


Marketing science a sub-team within marketing analytics at Disney Streaming Services (Hulu, Disney+, ESPN+ and Star) is in search of a manager to help produce and scale its mix modeling efforts. This position will work heavily on analytic / econometric modeling, and provide support for ancillary downstream practices used to inform marketing spend, such as budget allocation, simulation and scenario planning, channel experimentation and forecasting. This position plays a key role in operationalizing modeling efforts while helping to grow and train analysts within the organization.


The manager will be hands-on in building media mix models (MMM) in coordination with data science, data engineering and data product, with an end goal toward efficiently maximizing subscriber growth across platforms. The ideal candidate has a substantial quantitative skillset with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.


**Responsibilities**


+ Build, sustain and scale econometric models for Disney Streaming Services with close consult with and collaboration across data engineering and data product teams


+ Help quantify ROI on marketing investment, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts


+ Inform budgetary mix optimization, attribution, targeting and experimentation providing best practices and procedures for the organization


+ Provide mentorship to analysts carrying out modeling and other analytics to foster upward internal mobility and expansion of skills


+ Lead ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results


+ Partner with other data teams as well as marketing and finance to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)


+ Help facilitate plans for long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product


+ Build out front-end reporting and dashboarding in partnership with data product managers and data engineers to communicate performance metrics across services, markets, channels and subscriber types


**Basic Qualifications**


+ At least 5 years of experience in a marketing science / analytics role with a deep understanding of measurement and optimization


+ Experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)


+ Hands-on experience building out measurement frameworks combining descriptive analytics, modeled insights and causal inference to make tactical recommendations for media optimization


+ Familiarity with attribution platforms for both digital and linear media, the data required to power them and methodologies for measurement


+ Understanding of how to design and execute incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy


+ Familiarity with BI/data concepts and experience building out self-service marketing data solutions


+ Familiarity with marketing technology concepts and tools (e.g., DMP, CDP, web analytics, identity resolution, programmatic ad serving, data integration)


+ Proficiency in SQL as well as statistical modeling platforms (Python, R, etc)


**Basic Education**


+ BA/BS in Mathematics, Statistics, or related field


**Job ID:** 10014062

**Location:** New York,New York

**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.