Disney Media & Entertainment Distribution (DMED) brings together the Companys best-in-class product, technology, and commercialization teams into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Companys content engines. DMED also manages operations of the Companys streaming services including Disney+, Hulu, ESPN+ and Disney+, Hotstar; and domestic broadcast and cable television networks.
The Sales Enablement teams missions is to provide unified client service experience with ease and automation to more effectively drive revenue. We are a group of creative problem-solvers and collaborators, who arent afraid of the unknown. We love to learn, and we ask smart questions to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.
The Manager of Audience enablement will specifically be responsible for driving growth and transformation in audience based sales. They will own the end-to-end intake and enablement for all audience solutions which is a key area of growth for the overall sales business. Our enablement team finds solutions for audience business needs through gathering business intel and requirements that meet pillars of ad sales strategy and marketplace demand. The right person for this role will have excellent leadership skills and experience, the ability to translate business needs into technical requirements, a high technical aptitude, and strong analytical skills with the ability to work cross functionally and complex situations into simple terms.
**Responsibilities**
**Requirement gathering**
+ Capture business needs and requests from internal sales stakeholders that reflect qualitative and quantitative feedback along with marketplace insights and trends.
+ Be a subject matter expert in the Disney Ad Sales Business, toolsets, processes, and workflows to inform business requirements for enhancement, improvement, or new capabilities.
+ Primary business liaison with 3rd party vendors who enable audience services. Responsible for collaborating with ad platform technology teams to prioritize sales needs and roadmaps for those partnerships
+ Keeping up to date with emerging new industry partners, identifying those with benefit, scaling the opportunity, and helping advise on implementation
**Intake and Implementation**
+ Translate all business needs gathered into product requirements to intake and collaborate with the ad technology and product teams on delivery and development.
+ Help manage complex multi departmental executions in conjunction with the ad platform team and communicating back to internal sales leadership on project timelines and status.
**Post launch communication**
+ Post technical delivery support through communicating, organizing, and clearly documenting final product capabilities, use cases, etc. for product marketing.
+ Support Product Marketing in developing positioning and materials for marketplace or sales
+ Develop materials for training and development for internal users
**Overall audience support**
+ Primary internal audience expert for the sales team who can provide insights and knowledge to inform internal stakeholders of all levels as needed.
+ Provide additional enablement end to end support and management of other audience initiatives
+ Be passionate and driven about everything Audience and cross-screen buying can do for a sales organization
+ Be an advocate for best practices and capabilities to improve workflows, sales channel friction and communications
The individual reports to the Sr. Manager, Audience, Sales Enablement
Required Qualifications
+ A minimum of 5-year prior experience in any of the following fields: audience optimization, sales enablement, linear and/or digital ad operations, product management, ad technology, platform management, media consulting, or similar
+ Advanced technical understanding of audience/optimization business and audience related technologies
+ Marketplace knowledge of advanced advertising vendors, capabilities, and trends
+ Proven ability to do quantitative and qualitative analysis and synthesizing results into strategy and presentation
+ Experience with linear and digital ecosystems
+ Highly skilled in excel and can pivot, analyze, and summarize data pulled
+ PPT and/or Keynote skills with the ability to craft concise and professional executive facing business presentations
+ Leading or helping to create go to market and learning and development training materials for technical products preferably within the advanced advertising field.
+ Ability to work in a highly matrixed environment where you can effectively communicate and collaborate with peers and senior leaderships as well as cross departmentally.
+ Fluent in both business and technology styles of communication with the effective ability to translate and communicate between the two.
+ Extremely detailed oriented with the ability to independently manage, track, and prioritize many complicated projects and workstreams simultaneously.
+ Proficient working remotely through organizing and running Zoom calls, presenting virtually, collaborating via online tools such as G-suite, etc.
+ Solutions oriented who doesnt get roadblocked by business challenges and instead persists and collaborates on finding solutions.
+ Proactive, inquisitive, and passionate about asking questions, learning more, and questioning the status quo.
+ Someone who is self-motivated, takes initiative, and thrives working independently in a highly complex fast paced organization.
+ Experience creating and communicating product roadmaps and written product requests on behalf of the business
+ Ability to anticipate, identify and articulate the impact of emerging industry trends on the business
+ Exceptional written, verbal, interpersonal and problem solving communication skills
Preferred Qualifications
+ Hands on experience with operations and reporting in linear, digital, and/or audience
+ Knowledge and or working experience of optimization vendors (Amobee, OpenAP, PGT, Xandr, etc.)
+ Experience working in Linear & Digital Ad Servers and Ad Sales Management Systems
+ Experience working with multiple audience and measurement providers and DMPs (Nielsen, ComScore, LiveRamp etc.)
+ Proficient in media math
+ Working experience or technical knowledge of data platforms
+ Product management experience leading complex technical projects within the digital and linear advertising industry.
+ Bachelors Degree or equivalent work experience
DisneyAdSales
**Job ID:** 10017704
**Location:** New York,New York
**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
