At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Position Summary
Are you a driven Product Marketing Manager that dives in to understand target personas and market dynamics? At F5, we enjoy launching and supporting new app delivery products, services, and technologies we share with customers, F5 Sales, analysts and channel partners! The role requires excellent communication skills in prose and presentation formats, as well as marketing execution and business analysis skills with a consistent record of efficiently promoting technology products and solutions. We craft product messaging and positioning, supporting a set of F5 products.
You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development, to lead and complete a wide variety of product marketing initiatives. Proven ability in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, blogs, social media posts, videos, and written communications to employees and external partners, will enable your success!
Primary Responsibilities
Grow market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position F5 favorably and showcase our key differentiators
Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
Research and know your competition, and efficiently communicate how to optimally position F5
Create product positioning and messaging that differentiates F5 application delivery platforms and services in the market
Develop and implement go-to-market plans in coordination with cross-functional team including sales and channel readiness, corporate marketing, support and professional services, and BD teams
Enable sales/channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
Engage sales, channel, and customers via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
Educate and support engagements with industry press and trade analysts
Lead and mentor teammates on the product marketing team
Present marketing strategy and plans to senior and executive level management
Knowledge, Skills and Abilities
Experience in technology product marketing
Proficient working in a global role and understanding marketing differences across different regions
Great teamwork and interpersonal skills, working across global teams and organizations (often virtual) work environment
Solid understanding of enterprise marketing and sales motions
Excellent written and oral communication skills
Strong organizational, analytical and execution skills
Knowledge of networking technologies is a plus
Strong skills for determining optimal ways to analyze markets and position technology products
May require the ability to travel up to 20%
Qualifications
BA/BS degree or equivalent experience required. MBA Preferred
Proven track record in technology product marketing
4+ years analyzing products, customers and market dynamics
F5 is an equal opportunity employer and we embrace diversity.
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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
