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Senior Copywriter
3 years ago

Caesar believes remarkable talent, enthusiasm, and creative thinking add up to great work. He's not wrong.

So, we're looking for a creative, conceptual thinker, and a nimble, thoughtful writer who is not only fluent in sports, but is prepared to become fluent in the vast language of sports betting - all in one - to support our in-house Caesars Sportsbook creative team as a Senior Copywriter.

Caesar Will Need You To:


  • Write and edit original copy and content for a range of marketing deliverables including web/mobile, radio, social, banner ads, OOH, email, video, etc.

  • Revise copy based on internal and client feedback/direction

  • Leverage the Caesars voice to best execute new state launches, activations, and betting promotions, while educating new bettors on the app/betting landscape

  • Interpret creative briefs to develop and produce creative concepts through execution

  • Collaborate with a dedicated regional team of art directors, designers, and copywriters from concept development to delivery of final product

  • Present copy concepts and final deliverables to internal team, and to internal client representative as needed, and occasionally participate in pitches for new creative needs

Caesar Wants Someone Who Can:


  • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

  • Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand

  • Maintain up-to-date knowledge of channel and industry trends, as well as brand style guidelines for consistency in messaging and voice

Caesar Requires:


  • Portfolio showcasing 3-5 years of relevant copywriting experience at an agency (in-house or otherwise) or other sports media/brand related setting

  • Experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also out of home and print

  • Proven experience with concept development

  • Strong creative vision with an understanding of business objectives

  • An understanding of sports - familiarity with sports betting is a plus

  • Bachelor's degree in journalism, English, communications, or related discipline

  • Exceptional writing and research skills

  • Ability to work independently and with a team to meet deadlines

  • Excellent organizational skill and multitasking ability

  • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro, Adobe Creative Suite

Caesars Sportsbook, formerly William Hill, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars Sportsbook complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, separation, layoff, recall, transfer, leaves of absence, compensation, and training.






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