About the ANA

The ANA (Association of National Advertisers) drives growth for the individual, the brand (business), the industry and humanity. It advances the interests of marketers and promotes and protects the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 20,000 brands that engage more than 50,000 industry professionals that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of client-side marketers and marketing solutions providers, which include leading brands, marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

Location

New York City (hybrid)

Job Description/Major Responsibilities

This position will primarily focus on the management and optimization of two of ANA's most dynamic committees, a variety of conferences, and two awards programs.

Committees are forums attracting client-side marketers and marketing service providers that bring members together for peer-to-peer learning, benchmarking, best practice sharing, networking, and addressing industry issues. Committee members are from companies who are a "who's who" roster of corporate America. Each committee meets approximately 6 times a year (3x in-person and 3x virtually) and this position will help set-up, manage, program, analyze and curate the content for those meetings.

• Sponsorship & Experiential Marketing

  1. Relationship Marketing

Conferences are major industry events open to all; they are an important "public face" of the ANA. We manage national industry conferences, both hybrid and virtual, as well as in-person and virtual member-only 1-day conferences. This position will liaise with speakers, help manage, program and curate the content and assist with the marketing of Brand Activation Marketing-focused conferences (Experiential, Promotion, Commerce, Relationship, Influencer, and Content Marketing)

The ANA Awards programs recognize the best of the best in marketing.  This position will help co-lead (2) of ANA's biggest and most successful Awards programs: REGGIE Awards (recognizing the best work in brand activation) and Multicultural Excellence Awards (recognizing the best work in Multicultural Marketing).  This individual will assist in participant recruiting, marketing, lead generation, operations, and presentation of winners, among other responsibilities.

Finally, thought leadership is a major priority for the ANA and this position will contribute to thought leadership in areas including Sponsorship/Experiential Marketing and Relationship Marketing.

For the right person, this is a great role.  It essentially offers a PhD in marketing, and you'd be on the "inside" of important industry conversations.

This hybrid position is based in New York City with two days a week in the office (Tuesday/Wednesday) and the rest remote. Some domestic travel (10-20%) required.

Qualifications

• Bachelor's degree plus 3-5+ years of experience

• Existing knowledge of topical areas

• Agency, client-side, or other relevant marketing experience (Activation and/or Event Marketing)

• Passion for the marketing and advertising industry

• Some experience managing and/or working on award programs is a plus

Attributes/Skills

• Strong interest in marketing and advertising, specifically brand activation marketing

• Candidate must be highly motivated and an organized self-starter who will take the initiative to get the job done

• Ability to multitask, handle simultaneous projects, and manage tight deadlines is critical

• Crucial to have team-work focus and ability to work across various team, in a matrixed environment. This team is very collaborative and often assists other team members when the need arises

• Strong writing and people skills also are essential

• Must be hands-on and proactive

• Customer service-orientation is a must

• Should be comfortable with A/V conference room technology, or quick to learn

• Ability to execute job responsibilities in a timely fashion, ensuring attention to detail and accuracy

• Passionate about staying up to date with Marketing Industry (specifically Brand Activation and Multicultural and Inclusive brand work) needs, news, research, technology/tools, trends, potential speakers, topics, etc.

• Familiarity with the following platforms a must: MS Office, and MS Teams, CMS systems, Zoom;  a plus: SurveyMonkey, Informz, and OpenWater

Our competitive total rewards package includes the following benefits and incentives:

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.