ESPN is looking for a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation, to support marketing, for our in-house CRM team with a mission for fan centric lifecycle marketing. This position is based in New York.


**Responsibilities:**


+ Partners with Disney Media & Entertainment Distribution (DMED) to deliver best in class experiences to our fans by leveraging data and technology

+ Implements and leads industry data-driven CRM strategies and tactics across channels

+ Collaborates with our ESP to implement and deliver highly personalized fan experiences

+ Develops audience strategy and activation leveraging 0 and 1st party data

+ Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities to improve our targeting and ultimately, our fan experiences

+ Implements processes to combat operational efficiencies to reduce execution risk, streamline processes, and improve output

+ Leads operations team who will be responsible for QAing Email campaigns and trafficking in-app messages

+ Moves ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities (with data, technology, science, etc.)

+ Identifies needs in data, science, segmentation tools, resources, etc. that enable better understanding of audiences, to power deeper segmentation and activation strategies

+ Defines what data-science solution is best suited to meet the business need (i.e. business rules, scoring, inferred modeling, predictive modeling, personalization, etc.)

+ Works with analytical partners to manage testing plans that optimize audience selection, creative/messaging, frequency, sequencing, etc., and proven ability to lead measurement process to determine results

+ Ensures understanding of KPIs needed to support brand strategy goals, and ensure they can be tracked and provided after the campaigns launch


**Qualifications:**


+ Minimum of 5 years audience and/or data strategy experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)

+ Minimum 3 years experience managing employees and leading teams

+ Proven ability to:

+ Act as subject matter expert on state of the data, audiences, technology

+ Learn new data and technology systems and maximize the value they can deliver

+ Manage complex relationships and negotiating with senior leadership to create alignment and influence leadership as needed

+ Able to manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners

+ Proven success influencing leaders from other teams and organizations with audience prioritization.

+ Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed.

+ Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity.


**Preferred Qualifications:**


+ Experience with CRM technology and software capabilities

+ Experience in data querying/mining, data science, data analyst

+ Exposure to executives telling complex data and technology updates, in clear and compelling ways


**Required Education** **:**


+ Bachelors degree or equivalent in Marketing or a related field


**Job ID:** 10016377

**Location:** New York,New York

**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.