City Experiences is seeking a Marketing Brand Manager for our Marketing operation in New York, New York.
About You:
This person will be adaptable, dynamic, and embody City Experiences RESPECT Service System.
About the Opportunity:
The Brand Marketing Manager is responsible for initiatives to support the City Cruises division to drive brand awareness and
affinity as well as financial growth. Acting as subject matter expert in all experiences offered with City Cruises, you will support
the management and execution of the brand and work across departments to bring marketing initiatives to life.
Essential Duties & Responsibilities:
Work closely with Senior Director and key business partners to establish short- and long-term brand and experience strategy to drive awareness and conversion
Manage marketing planning and execution, working closely with Senior Director as well as creative, integrated marketing and media, digital, social, and operations teams. Campaign executions may include traditional media, digital media, paid social media, SEM, email, TV/video, radio, sales collateral, on-site support, and more.
Work collaboratively with local/regional business operations and sales teams to ensure strong
alignment across the business, and effectively manage the day-to-day of bringing new experiences to life in accordance with agreed upon strategyServe as subject matter expert, overseeing all aspects of City Cruises brand and offerings
Ensure adherence to brand standards across the organization, as well as timely and accurate
communication of offerings across all platformsPartner with local marketing teams and sales teams to plan and execute fleetwide campaigns and sales support
Support the guest experience through on-site initiatives in partnership with local teams
Work with data analytics team understand KPIs and optimize marketing based on performance
Provide brand support in planning marketing photoshoots
Support relationships with external partners and agencies
Stay up to date with trends and competitor landscape
Additional job duties as assigned
Requirements & Qualifications:
Bachelors Degree in marketing, advertising, or related field
3-5 years experience managing a brand and/or marketing campaigns, preferably within hospitality, travel, or experience industry
Must have excellent project management skills
Must have excellent interpersonal and communication skills
Must be extremely detail oriented and organized
Must be self-motivated and able to take initiative
Experience leading discussions with various audiences, including senior leadership
Excellent problem-solving skills
Excellent computer skills and working knowledge of basic computer applications, programs, and features is a must
Copywriting skills are a plus
About Us:
City Experiences passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If youre an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service Systemembodies City Experiences mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
City Experiences is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, City Experiences participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
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