What we are looking for:
A Demand Generation Marketing Manager who has a bachelor's degree in Marketing, Business, Communications, or related field and 5+ years of marketing experience in a digital demand gen marketing role. Position is preferably located in Atlanta, GA, but open to remote applicants within the continental U.S.

How you will contribute:

• Collaborate with Industry and Product Marketing on go-to-market strategy, and support implementation of global marketing programs within US and Canada

• Develop Region annual plans for demand generation content programs, aligned to sales priorities and revenue targets

• Conduct internal and external research to identify relevant topics; create an overall content strategy/marcom framework

• Collaborate with content development teams to create assets for campaign execution

• Work with design team to create website content navigation experience; self-publish content on WordPress websites

• Define channel strategy for content distribution and manage execution through each channel, working with external agencies, media providers and platforms (ex. Paid Social, Paid Search, 3 rd party Media, Terminus ABM)

• Create automated email nurture campaigns in marketing automation tool (Salesforce/Pardot)

• Develop scripts for lead development rep outreach and follow-up

• Monitor analytics and identify ways to improve program performance

• Proactively engage with sales teams (internal and distributor sales channels) to coordinate, communicate, and optimize the impact of marketing initiatives