**About the Company**
At AT&T, were connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization. As part of our team, youll transform the way we deliver a seamless customer experience with digital at the center of all you do. In our world, digital is much larger than just an eCommerce channel, we are transforming all channels to digitally perform as one team to create a better customer experience. As we move through 2021, the digital transformation will revolutionize the digital space and you can build a career that will propel your future.
About the Team
The Digital Merchandising Studio is looking for a Director of Experimentation to join the team to help deliver a best in class customer experience on the web. The Digital Merchandising Studio is AT&Ts in house digital agency responsible for the content strategy, design and implementation and optimization of experiences across the AT&T digital properties.
About the Job
The Director is a key leader within the Merchandising Studio. This role leads a team of 50+ product managers, strategists, producers, prototype developers, software developers and analysts responsible for the ecommerce testing program and digital analytics. The team is responsible for the overall success of the testing program including test ideation, prioritization, hypothesis definition, production, testing and analysis. This role is also responsible leading product managers who drive new product development for studio capabilities on various platforms like ReactJS, SanityIO, Adobe Experience Manager, Workfront and Adobe creative cloud.
Responsibilities and Day-to-Day View
+ Build and grow testing roadmap
+ Develop a/b and multivariate test concepts and testing strategies for content variations across the digital experience
+ Work across peer organizations to increase the quality and volume of a/b and multivariate content tests resulting in additional sales revenue.
+ Coordinate with partners to collect, refine and prioritize all new A/B test ideas that are added to the roadmap, with clear test description, hypothesis, important metrics, segmentation and more
+ Buildand drive roadmaps for Navigation, Personalization and Component library for the studio
+ Partner with analytics team to build value story for tests, campaigns, offers and initiatives executed by the studio
+ Continually improve processes and workflows within the studio
+ Lead the effort to integrate and improve workflow across Adobe Creative cloud, Workfront, Target, iXP, Aprimo, SanityIO, Pega
+ Become a storyteller in the organization, working to uncover deep analytical insights to drive high-impact results
+ Strengthen the use of testing, data and thought leadership across the organization
+ Coach and build the team, establish expectations and goals for team members while supporting with training/resources
Required Qualifications
+ Degree in business or quantitative disciplines such as engineering, statistics, mathematics
+ 5+ years of formal management responsibilities for a team
+ 3+ years of digital analytics experience required
+ 3+ years with a/b and multivariate testing tools such as Adobe Target, Optimizely
+ Strong leadership and proven experience leading multi-disciplinary teams like: developers, strategists, prototype developers
+ Proficient in utilizing web analytics platforms such as Adobe Analytics and Google Analytics
+ Excellent written & oral communication coupled with strong presentation skills
+ Experience in multivariate testing, multivariate regression/logistic, mixed modeling, factor/principal components analysis, classification algorithms, support vector machines, random forest, or other machine learning techniques
Preferred Qualifications
+ MBA or Advanced Degree in relevant fields
+ Prior experience with e-commerce and account management carts and flows for wireless products and/or entertainment content is a BIG plus
+ A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects
+ Experience with Workfront project management software and Adobe content management systems
AT&T is leading the way to the future for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, weve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us? Apply now!
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.
