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OTT Programmatic Ad Technology Manager
3 years ago

Primary Purpose:

Work within EW Scripps National ad operations team to help direct a center of technological expertise for the execution of connected TV & digital advertising integrations. Assists in directing a streamlined and efficient process to support the direct sales and programmatic effort on the demand side of the business.

What you will do:

Research and implement system technology ad tech updates and features; act as OTT programmatic subject matter expert and provide training for internal Scripps staff.

Provide hands-on assistance with any escalations as they pertain to ad tech implementation, programmatic ad delivery and troubleshooting, ad tagging, third party ad integrations, inventory and/or campaigns delivery discrepancies; all with a focus on CTV/OTT.

Heavy involvement in troubleshooting and fixing any/all ad tech breakdowns on Scripps National websites, mobile apps and connected TV apps.

Assist in management of OTT Header Bidding integrations.

Foster an environment of innovation to explore new technologies and potential external partnerships that will help enhance online, mobile and OTT advertising capabilities to drive business and increase revenue opportunities.

Analyzes trends and optimizes inventory to maximize revenue growth on our CTV/OTT apps.

Conducts periodic evaluation of advertising programs, identifies new opportunities, and presents recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.).

Define and review ad testing methodologies and ad specs.

Improve overall ad QA process using new tools and automated processes.

Partner with external ad vendors and production ad servers to test creative execution.

Research the latest ad technology trends, i.e. app-ads.txt, sellers.json, supply chain object, CCPA, etc.

Work with design/development teams for ad hoc QA consulting.

Work to help optimize revenue opportunities for Newsy OTT app on various streaming devices (Roku, Amazon Fire, Apple TV, all OEM Smart TV apps, FAST services, etc.).

Assist in all ad tagging that needs to be done on website and CTV/OTT integrations

What you will bring:

Hands-on on experience with Connected TV device ad technology including but limited to JSON, XML.

Knowledge of GIT, HTML5, JavaScript, Roku Ad Framework, Datadog, SSAI vendors (such as Verizon Uplynk/VDMS/Edgecast, Media Tailor, etc) or similar a Plus.

Ability to reprioritize quickly based on changing priorities and business needs.

Adapt well to constantly changing environments.

Demonstrate the ability to be proactive and resourceful, with meticulous attention to detail.

Demonstrate the ability to successfully multi-task.

Think creatively.

Strong analytical and problem-solving skills.

Fundamental understanding of cable and OTT media preferred.

Education & Experience:

Bachelors degree in related field preferred.

3-+ years experience with CTV ad technology preferred.

3+ years experience working with a variety of ad serving systems and SSPs, including but not limited to Google Ad Manager, Magnite/Telaria, SpotX, Publica, SpringServe, etc.

Work Environment:

Typical office environment.

Minimal travel required.

Nights, weekends, and/or holidays may be required.

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SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
AtScripps, we are committed to a diverse and inclusive culture that reflects the communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and make authentic connections. We foster a workplace culture that embraces each persons diversity, including the extent to which they are similar or different. Scrippsleaders believe thatan equitable and inclusive culture isnot only the right thing to do, it is a business imperative.Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company(NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nations fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nations largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, Give light and the people will find their own way.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.








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