DeVry University strives to close our societys opportunity gap by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.
When you apply for a DeVry University career, you become part of an institution that dates back to 1931. Our colleagues are passionate about higher education and shaping the future of todays learners.
Opportunity:
This remote position is responsible for leading andoptimizing DeVry Universitys inquiry generation and conversion strategy.
This includes managing agency and internal resources to drive continuous conversion rate improvement.
Responsible for executing CRO activities by proposing hypotheses, implementing tests, and providing measurement, analysis, and recommendations.
Responsibilities:
Lead all CRO (Conversion Rate Optimization) activities by proposing hypotheses, implementing tests, and providing measurement, analysis, and recommendations to drive continuous conversion rate improvements, configure goals,triggers, tracking snippets, etc.using Google Tag Manager, Google Analytics, as well as CRO tools like Google Optimize, Optimizely, etc.
Setup A|B tests on our platforms Google Optimize and others.
Coordinate w/ design & development weekly
Build a backlog of test hypotheses and work with the Director, Website Strategy & Performance to prioritize and schedule a roadmap of tests.
Document all split test findings and create a repository
Additional tasks related to CRO needed in support cross functional colleagues
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and in accordance with our core values. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelors Degree in marketing, Masters a plus.
Minimum of 5 years marketing experience required; as well as managing staff and or agency resources.
Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign roll outs.Microsoft Office (Outlook, Excel, Word, PowerPoint, etc.)
Organized
Strong leadership skills
5+ years of CRO experience
5+ years of A/B testing experience
Expert knowledge of UX/UI best practices
Html/CSS/Java knowledge a huge plus
Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
In-depth knowledge of marketing techniques and financial principles.
Extensive web site management/creative experience.
Ability to travel approximately 10%.
