As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.
Role overview
This role has responsibility for planning and strategy to generate awareness and conversion at the B2B level; consumer awareness, as well as lifecycle management and innovation planning for the respective brands. The Senior Brand Manager is responsible for marketing planning and driving demand at all stages of the purchase funnel across all relevant sales channels. This role represents Interceptor Plus and Credelio among internal and external teams.
Day to day responsibilities
Execution and Planning of US Category and Brand Planning:
Annual Brand Planning to drive consumer and veterinary awareness, generate demand and conversion, containing all elements of the marketing mix.
Plan and execute the roll out of consumer and B2B marketing campaigns
Collating the elements and ideas resulting market research, field feedback and customer insights aimed at meeting the needs of the market and exploiting fully any opportunities presented.
Drive product demand through insightful campaigns and marketing materials
Develops pricing strategy in accordance with global guidelines where applicable
Partner with regulatory, R&D and Innovation to drive LCM agenda
Coordination of the production and supply of all support material:
Work closely with relevant advertising agencies, production agencies and media buyers to develop and deliver in market campaign and field support materials.
Ensure compliance with industry and internal organizational regulatory requirements.
Partner with Development and Regulatory Departments to ensure that Finished Goods meet all legal requirements in terms of packaging, text, and insert leaflets. Liaising and coordinating with Artwork departments in affiliate, Regional and Global hubs.
Expenditure, Production & Sales Forecasting:
Manage local expenditure budgets for marketing activities (A&P) in the country affiliate. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources within the agreed budget and ultimate budget holders. Included is the management of relevant external agencies advertising, creative, communication and PR
Partner with Business Unit, Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet Sales Targets, at the same time meeting Inventory objectives.
Customer Centricity:
Develop a deep understanding of the customer and customer needs
Positive attitude and fit with Elanco cultural pillars
Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify the competitive pricing.
Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis.
Market Information monitoring by maintaining an up-to-date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data
Develop and maintain business relationships with key opinion leaders and strategic accounts:
Build positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences, including manning trade stands and general customer liaison at all levels
Basic Requirements:
BA/BS degree in business, marketing or related field of study
5+ years of experience in Sales or Marketing in various sales channels
Experience in launching innovation (LCM and/or new products)
Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
Qualified candidates must legally be authorized to be employed in the United States. Elanco Animal health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Additional Skills/ Preferences
2+ years of experience in managing multi-channel media plans with a focus on digital
Positive attitude and fits well with Elanco Cultural Pillars
People management experience preferred
Pet Health Marketing experience preferred and/or brand management experience
Strong understanding of customer requirements and be able to articulate these requirements into valuable, defensible product positions.
Strong analytical skills with attention to detail, commitment to excellence, and drive to achieve positive results.
Strong customer insights skillset, linking insights into action
Ability to set priorities and manage multiple tasks.
Excellent planning and leadership skills.
A results driven team player able to work in and with a proactive team with a high degree of customer focus
Excellent organizational and implementation skills
Strong Communication skills: verbal, written and interpersonal
Mastery of and compliance with project approval requirements, Elanco policies and procedures
Consumer packaged goods marketing experience
Retail marketing experience
MBA
Location & Expected Travel Percentage
The position has opportunity to be remote.
Up to approx. 20% Travel
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Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
