Alvarez and Marsal (A&M) is seeking an experienced Senior Marketing Coordinator to join our Global Marketing team. This is an exciting opportunity for a marketer to help grow the firm's online presence through videos and podcasts. This person will primarily be responsible for project managing the creation and distribution of corporate videos and podcasts for the firm's business units and industry teams. This person will also be responsible for executing on the campaigns including social content creation and distribution, web content creation, email creation and distribution, thought leadership production and related tasks. This person will need to be capable of working in a dynamic environment, able to manage multiple projects simultaneously and proactively make recommendations for improvements. Overall attention to quality, process and client first service is the primary focus.
Essential Functions
Work with Senior Marketing Manager and vendors on creation of podcasts and videos.
Work closely with Global Marketing team members and clients to develop and execute marketing campaign components - emails, social posts, internal/external communications, web pages, reports/analytics, white papers, etc.
Responsible for campaign initiation and project management including responsibilities related to campaign team member (internal and external) communication regarding assignments, associated deadlines and related expectations to obtain their agreement before initiating campaign execution.
Deliver excellent customer service, providing timely responses to client requests.
Utilize multiple technology platforms to execute and report on campaign performance - Podcast Hosting Platform, YouTube, Pardot, Social Studio, Datorama, Drupal and others.
Provide thorough quality control, ensuring that the guidelines for branding, content and formatting are used and properly applied to all deliverables and assets.
Required Experience
5+ years of experience working in a corporate marketing function within a global enterprise, or experience within a marketing agency.
Proven experience managing the production and distribution of podcasts and videos.
Experience doing light editing of podcasts and videos using Adobe Premiere Pro.
Experience distributing content through YouTube and podcast platforms.
Proven track record of supporting multiple clients with unique needs and requirements.
Comprehensive understanding of marketing campaign structures, best practices and project planning and management techniques.
Experience working directly with designers and writing concise design briefs.
Must have email marketing experience (Pardot experience is preferred)
Experience creating social posts and distributing social content through social content managements system such as Social Studio and Hootsuite.
Experience organizing and analyzing campaign results with the ability to discern campaign engagement trends, concerns and opportunities for improvements.
Demonstrated success executing multifaceted campaigns that include components such as web, email, digital advertising (Google, LinkedIn) and social media.
Bonus points for experience using CMS platforms, such as Drupal.
Diversity & Inclusion
A&M's entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work-guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity-are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity and we foster inclusiveness. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.
Voluntary Inclusion
It is Alvarez & Marsal's policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non-merit based factor in accordance with all applicable laws and regulations.
Unsolicited Resumes from Third-Party Recruiters
Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
