As SVP, Social Strategy, the candidate will help our clients accelerate the business of social. From building brand in social to building community and active content engagement at the speed of culture.
If the world is social first, brands need to be. We are looking for leaders to help brands make sense of the new world order and make our earned ideas more participatory and our social content work harder.
The SVP, Social Strategy partners with clients alongside content creators and intelligence to bringbrand-enhancing work to market, across all social channels and stages of the customer journey. They are the practice expert, focused on unearthing and articulating cultural insights and conversational truths and leading the strategic deliverables from them. With a background in advertising, digital strategy, research, and/or account planning, this individual should be adept at identifying cultural trends that brands can tap into. They must have a demonstrated ability to develop, design, and conduct primary and secondary research, insights immersions, and social workshops.They are passionate advocates for the social space and audience behavior throughout the creative process and how action impacts the overall customer experience.
The SVP, Social Strategy ensures precision thinking and smart strategy is provided to internal and external clients. They seek to inspire teams with insight-driven, actionable briefs and compelling briefings - both reactive (responding to client briefs) and proactive (blue sky thinking) and in real time (at the speed of the internet).
Responsibilities may include, but are not limited to:
Articulates insights gleaned from social and conversational trends, artfully organizing information from observations and implications, to strategic recommendations
Stay current on audiences, cultural trends, social media behaviors, and platform best practices
Work directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital 'firsts' that wow their consumers and audiences, while ensuring their professional success
Collaborate with cross functional project teams to motivate, create, and implement short and long-term online marketing strategies
Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements
Manage, inspire, and educate direct reports and other junior staff who are a part of the social accelerator group
Have a hand in the development of the group overtime and its evangelization within the broader Edelman organization
Basic Qualifications:
10+ years of experience at a digital agency, integrated marketing, or communications firm
Strong narrative, storytelling and presentation skills
A passion for social media, from both a branding and cultural perspective
Ability to manage multiple accounts concurrently in a deadline-driven process
Strong self-motivated and self-starting personality. Can find comfort in ambiguous and entrepreneurial environments
Preferred Qualifications:
Proven experience in delivering effective social first campaigns for large, well known brands
Understanding of native best practices across social channels a plus
Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines
Knowledge of influencers a plus
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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
