The Chase Consumer and Community Banking (CCB) organization is seeking an experience Senior Associate to drive brand strategy and creative excellence. As part of the brand & marketing organization, the person will collaborate closely with a broad set of internal and external stakeholders to build, launch, promote, and drive day-to-day brand strategy and execution.
The candidate will use their knowledge of positioning strategy, creative brief writing, marketing campaign management, agency management, production planning/execution, and integrated media and communications planning to deliver upon key business and brand goals.
The ideal candidate will have proven experience leading brand and product marketing initiatives at category-leading companies and experience in managing and presenting to senior leadership.
They must have experience in above and below-the-line marketing channels as well as experience leading cross-functional teams from strategy through execution. This role is fast-paced and requires an entrepreneurial approach to brand building and go-to-market strategy.
Responsibilities
Understands the consumer inside and out to help champion strategic, insights-driven creative excellence across the full-funnel of customer touchpoints.
Lead brand strategy and brand vision for new product and benefits across a variety of categories
Translate insights and business goals into actionable creative briefs for internal and external creative partners and agencies
Develop and execute upon brand experience and creative guidelines to ensure the brand shows up consistently across all customer touchpoints
Manages projects timelines and fast turnarounds for approvals
Presents strategy, creative and tactics to senior leadership for feedback and/por approval
Develop marketing and promotions strategy to drive awareness, acquisition and retention across the full marketing funnel
Lead production of marketing assets across internal and external creative partners
Work closely with media team to program creative into targeted media plans that deliver on KPIs
Oversee external strategy and creative agencies relationships and budget
Lead cross-functional collaboration across partners from research, product, digital, design, events & experiences, PR, media, legal and operations to bring our marketing campaigns to market
Manage cross-functional internal and external teams to ensure strategic, creative and tactical alignment
Qualifications:
Minimum 5-7 years of relevant marketing experience with focus on brand strategy, marketing communications, and/or advertising execution.
Demonstrated success delivering go-to-market strategies and bringing new products to market.
Performance-driven marketer with an ability drive efficient and effective campaigns
Ability to work in a fast-paced, entrepreneurial and ambiguous environment
Excellent communication skills with ability to present initiatives to senior executive teams
Demonstrated talent presenting to key stakeholders at all levels in a large organization
Seasoned knowledge of creative development process, from brief to final product. Strong understanding of video and digital creative production and execution.
Strategic, innovative thinker, with ability to influence and problem solve on the fly. Excels in a dynamic, fast paced and fluid environment to meet deadlines.
Mastered the art of prioritizing and managing multiple complex initiatives at the same time.
Experience working for or with advertising agencies is preferred.
Location NYC or Wilmington, DE. Hybrid: 3 days onsite, 2 days remote.
Ability to translate data and insights into marketing strategies, initiatives and tactics
Bachelor's Degree required
Keyword: consumer%20banking
The Chase Consumer and Community Banking (CCB) organization is seeking an experience Senior Associate to drive brand strategy and creative excellence. As part of the brand & marketing organization, the person will collaborate closely with a broad set of internal and external stakeholders to build, launch, promote, and drive day-to-day brand strategy and execution.
The candidate will use their knowledge of positioning strategy, creative brief writing, marketing campaign management, agency management, production planning/execution, and integrated media and communications planning to deliver upon key business and brand goals.
The ideal candidate will have proven experience leading brand and product marketing initiatives at category-leading companies and experience in managing and presenting to senior leadership.
They must have experience in above and below-the-line marketing channels as well as experience leading cross-functional teams from strategy through execution. This role is fast-paced and requires an entrepreneurial approach to brand building and go-to-market strategy.
Responsibilities
Understands the consumer inside and out to help champion strategic, insights-driven creative excellence across the full-funnel of customer touchpoints.
Lead brand strategy and brand vision for new product and benefits across a variety of categories
Translate insights and business goals into actionable creative briefs for internal and external creative partners and agencies
Develop and execute upon brand experience and creative guidelines to ensure the brand shows up consistently across all customer touchpoints
Manages projects timelines and fast turnarounds for approvals
Presents strategy, creative and tactics to senior leadership for feedback and/por approval
Develop marketing and promotions strategy to drive awareness, acquisition and retention across the full marketing funnel
Lead production of marketing assets across internal and external creative partners
Work closely with media team to program creative into targeted media plans that deliver on KPIs
Oversee external strategy and creative agencies relationships and budget
Lead cross-functional collaboration across partners from research, product, digital, design, events & experiences, PR, media, legal and operations to bring our marketing campaigns to market
Manage cross-functional internal and external teams to ensure strategic, creative and tactical alignment
Qualifications:
Minimum 5-7 years of relevant marketing experience with focus on brand strategy, marketing communications, and/or advertising execution.
Demonstrated success delivering go-to-market strategies and bringing new products to market.
Performance-driven marketer with an ability drive efficient and effective campaigns
Ability to work in a fast-paced, entrepreneurial and ambiguous environment
Excellent communication skills with ability to present initiatives to senior executive teams
Demonstrated talent presenting to key stakeholders at all levels in a large organization
Seasoned knowledge of creative development process, from brief to final product. Strong understanding of video and digital creative production and execution.
Strategic, innovative thinker, with ability to influence and problem solve on the fly. Excels in a dynamic, fast paced and fluid environment to meet deadlines.
Mastered the art of prioritizing and managing multiple complex initiatives at the same time.
Experience working for or with advertising agencies is preferred.
Location NYC or Wilmington, DE. Hybrid: 3 days onsite, 2 days remote.
Ability to translate data and insights into marketing strategies, initiatives and tactics
Bachelor's Degree required
Keyword: consumer%20banking
