**SUMMARY**
The combined Disney Streaming and Hulu Viewer Experience (VX, or Customer Support) organization is seeking a Digital Content Strategist who will be an essential addition to our Self-Service Content & Engagement team.
As a Digital Content Strategist, you will be responsible for overseeing the optimization and organization strategy for help articles across the Hulu, Disney+, ESPN+ and Star+ help centers. Youll analyze and drive content audits, developing overarching strategies to improve help articles to increase self-service resolutions. Youll also govern our content modeling strategy to ensure articles are organized and easy to find for external and internal users. On the day-to-day, youll collaborate with a strong group of writers, product specialists, content strategists, and analysts to understand product complexities, incorporate customer insights into our optimization strategies, and ensure we have the right reporting to be agile and successful.
The ideal candidate for this role has a background in digital content strategy and customer support, is skilled at working both tactically and strategically, and has deep empathy for anyone who just wants to unwind with some trouble-free TV time. This is a versatile, fast-paced position, so flexibility, empathy and strong collaboration skills are a must.
Responsibilities and Duties of the Role:
+ Oversee our help center SEO and SEM strategy for Disney Streaming brands; conduct audits and regularly identify opportunities to optimize content for improved rankings and increased traffic
+ Drive the business case for technical SEO opportunities that require product development, partnering closely with Product Managers and engineers to assess implementation
+ Standardize and maintain guidelines for SEO-friendly content, including governance around titles, meta, and promoted search terms; partner with writers to ensure guidelines are applied appropriately
+ Identify and execute off-channel marketing/targeting opportunities for the help center (in-app placements, transactional emails, etc.)
+ Define KPIs and work with the analytics team to ensure reporting is built and maintained
+ Regularly synthesize and share content insights in order to advocate for the best user experience using data, industry best practices, and experimentation
Required Education, Experience/Skills/Training:
+ 2+ years managing SEO strategies and guiding implementation
+ Experience working with Google Analytics, Google Search Console, and industry-leading SEO tools
+ A data-driven mindset with experience leveraging data and research to analyze content performance
+ Strong technical acumen with experience working efficiently across multiple tools and/or content management systems
+ Excellent writing skills with experience writing in different styles and tones on behalf of a brand
+ Ability to independently lead projects and set objectives in a cross-functional environment
+ Strong collaboration and interpersonal skills with the ability to adjust communication style by audience
+ Strong organizational and project management skills
+ Bachelors Degree from an accredited 4-year college or university
Preferred Qualifications:
+ 5+ years of combined experience in a digital content role
+ Experience managing paid search campaigns
+ Experience with global content management and localization
**Job ID:** 10007387
**Location:** New York,New York
**Job Posting Company:**
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
