City Experiences is seeking a Director of Social & Content for our Marketing operation in New York, NY.
About You:
This person will be adaptable, dynamic, and embody City Experiences RESPECT Service System.
About the Opportunity:
The Director, Social & Content is responsible for ideation, planning and execution of the vision for all social media and 360 content strategy to drive brand awareness, engagement, acquisition, and retention. Working cross functionally across teams such as brand, creative services, integrated marketing, PR, you will contribute an in-depth understanding of the digital landscape and effective digital-first content, viewed through a creative lens to deliver on-brand assets.
Essential Duties & Responsibilities:
Bring innovative ideas from development through execution of social and digital campaigns, maintaining consistency across all platforms
Architect and manage the development of the brands social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content to support always on evergreen campaigns,
Overseeing social strategy and content curation for all key marketing activities and tentpole events for the brands.
Drive accelerated growth on existing social media channels and oversee new platform launch strategies
Utilize social analytics platforms and survey competitive landscape to share insights and trends to create data-driven content.
Build brand advocacy on organic social channels focusing on best-in-class community management and discovering new ways to grow City Experiences and City Cruises community.
Work across marketing, PR, creative to ensure that the social strategy is aligned with brand priorities.
Propose fresh ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo.
Manage monthly and quarterly analytics reporting process, provide insights, reccos and track against KPIs.
Develop and mentor direct reports and manage freelance staff
Existing influencer network and expertise in locking in both brand and talent deals to build internal influencer & content creator database.
Foster and manage high level relationships with key stakeholders at all the major platforms
Additional job duties as assigned
Requirements & Qualifications:
8-10 years of relevant work experience in social media marketing or related role including direct experience owning and operating high-growth social media accounts, ideally in the tour, travel and experiences industry.
3+ years managing a team, overseeing multiple social platforms, collaborating across matrixed organization to achieve desired end result.
Fluency in all major social platforms (Instagram, Facebook, TikTok, Twitter, YouTube & Pinterest) and passion about utilizing and optimizing their features
Expertise at running organic social media campaigns across multiple channels
Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
Understanding of global/regional differences
In-depth knowledge and understanding of online community platforms and best practices, with a passion for staying current on communications, social and content marketing trends.
Superior attention to detail and organizational skills with the ability to deliver high quality work, multi-task and manage deadlines.
Experience in creating process funnels for things like timely engagement duty, customer service and crisis mgmt.
Excellent verbal communication and written skills
About Us:
City Experiences passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If youre an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service Systemembodies City Experiences mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
City Experiences is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, City Experiences participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
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